JetBrains
Technology
HeadofB2BMarketing
Neural analysis suggests this role is
optimal for Manager candidates.
“Head of B2B Marketing at JetBrains. Skills: B2B Marketing, Enterprise Marketing, Digital Marketing, Account-based marketing. Develop marketing strategy. Execute marketing strategy”
Industry & Context.
Analytical skills
What They're Looking For.
Must Have
Excellent knowledge B2B/Enterprise segment, Successful B2B/Enterprise software marketing, Understanding software purchase process, General understanding industry segments cultures, Ability work distributed team, Analytical skills, Attention accuracy detail, Excellent organizational skills, Prioritize tasks, Entrepreneurial drive, Excellent spoken English, Excellent written English, Good communication skills, Good teamwork skills
Nice to Have
Bachelor's degree, 5+ years B2B Market experience
What You'll Do.
Develop marketing strategy
Execute marketing strategy
Plan account-based marketing
Execute account-based marketing
Participate sales enablement
Oversee marketing narrative
Coordinate content production
Design leads generation pipeline
Implement leads generation pipeline
Improve leads generation pipeline
Become B2B/Enterprise advocate
Collaborate market research
Collaborate analytics team
Ensure cohesive approach
How You'll Work.
Team & Collaboration
Work with product teams; Work with functional marketing; Work with sales teams; Work with customer success; Work with resellers; Work with marketing automation; Work with market research; Work with analytics team; Work with product marketing; Work with product leadership; Work with marketing leadership; Work with customer support; Work with other departments
Communication Scope
Spoken English; Written English
Full Job Description
At JetBrains, code is our passion. Ever since we started back in 2000, we have been striving to make the strongest, most effective developer tools on earth. By automating routine checks and corrections, our tools speed up production, freeing developers to grow, discover, and create. We’re honored that more than 11 million users consistently choose our tools. We’re particularly proud to call 88 Fortune Global Top 100 companies our valued customers. We’re looking for talented and passionate people to join us and be part of our journey. The Marketing department is searching for an experienced B2B Marketing Manager to join one of our offices or work remotely. As a Head of B2B Marketing , you will be working with various roles within the company to help define and execute a marketing strategy targeting JetBrains business customers, from SMBs to mid-size and large enterprises worldwide. Major responsibilities: Develop and execute a marketing strategy focusing on the B2B / Enterprise customer segment, considering their specific needs and challenges and the global marketing strategy. Together with product teams and functional marketing teams, plan and execute campaigns targeted at the focus segment – including digital marketing campaigns, offline and online events, PR campaigns, and more. Plan and execute account-based marketing strategies designed to cater to specific enterprise accounts. Participate in sales enablement activities, working closely with JetBrains sales and customer success teams and resellers to understand what content, training, and activities can help them work more efficiently with customers. Oversee a high-level marketing narrative targeted at different target personas within the B2B / Enterprise audience and coordinate content production in alignment with product marketing, internal copywriters, and external agencies. Together with the marketing automation department, design, implement, and improve the leads generation pipeline to ensure quality leads
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