Assistantly
logistics and international shipping
HeadofAcquisition
Neural analysis suggests this role is
optimal for Mid candidates.
“Head of Acquisition at Assistantly. Skills: Paid acquisition, Campaign management, Lead generation, Growth metrics. Lead paid acquisition strategy. Manage campaigns on Facebook”
What You'll Achieve.
Drive qualified leads; Generate customers
Industry & Context.
U.S. business hours
What They're Looking For.
Must Have
3+ years performance marketing, 3+ years paid acquisition, 3+ years growth marketing, Manage $10,000/month paid media, Run lead-generation campaigns, Manage Meta Ads campaigns, Manage Google Ads campaigns, Manage TikTok Ads campaigns, Collaborate on ad creative testing, Experience with WhatsApp funnels, Structured test-and-learn process, Evaluate lead quality, Evaluate downstream conversion metrics
Nice to Have
CRM experience, Marketing to Hispanic audiences, Spanish fluency
What You'll Do.
Lead paid acquisition strategy
Manage campaigns on Facebook
Manage campaigns on Instagram
Manage campaigns on TikTok
Manage campaigns on Google
Develop creative testing plans
Analyze cost per lead
Analyze customer acquisition cost
Analyze downstream conversion data
Build acquisition reports
Build performance dashboards
Test new content angles
Implement funnel improvements
Align marketing initiatives
Maintain test-and-learn system
How You'll Work.
Team & Collaboration
Content creator; Sales manager; Sales team
Full Job Description
A leading logistics and international shipping company dedicated to helping Mexican families in the U.S. send packages to Mexico has innovative acquisition funnel leverages digital advertising, WhatsApp, and a robust CRM system to connect families with our dedicated sales team, ensuring a seamless and personalized shipping experience. As the Head of Acquisition, you will play a pivotal role in driving the growth of our customer base by leading and optimizing our paid acquisition strategy across multiple digital platforms. You will collaborate closely with our content creator, sales manager, and sales team to ensure that our marketing efforts translate into high-quality leads and successful customer conversions. Your expertise will directly impact the efficiency and effectiveness of our acquisition funnel, shaping the way we engage with our audience and grow our business. Key responsibilities include: * Lead the paid acquisition strategy across Meta Ads, TikTok Ads, and Google Ads, including campaign architecture, targeting, budget allocation, and ongoing optimization. * Manage and continuously optimize campaigns on Facebook, Instagram, TikTok, and Google to ensure efficient spend and consistent lead generation. * Develop and implement weekly creative testing plans with the content creator, focusing on hooks, angles, offers, and messaging to drive qualified leads into the WhatsApp funnel. * Analyze lead quality, cost per lead (CPL), customer acquisition cost (CAC), and downstream conversion data in partnership with the sales manager to ensure campaigns generate customers. * Build acquisition reports and performance dashboards to provide actionable insights and support data-driven decision-making. * Proactively launch new campaigns, test new content angles, and implement funnel improvements to maximize performance. * Serve as the bridge between the content creator and sales manager, aligning marketing initiatives with sales outcomes and CRM pipeline health. * Utilize
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