Pattern
Ecommerce
HeadofABM
Neural analysis suggests this role is
optimal for Senior candidates.
“Head of ABM at Pattern. Skills: ABM strategy, Account penetration, Pipeline growth. Build ABM strategy. Own ABM playbook”
What You'll Achieve.
Tiered account list agreed; Complete ABM campaign cycles; Track ABM-attributed pipeline; Improve account penetration rates; Launch first ABM campaign
Industry & Context.
Data-driven mindset; Interpret signals; Actionable solutions
What They're Looking For.
Must Have
7+ years B2B marketing, 2+ years ABM experience, Command of Salesforce, Hands-on ABM platforms
Nice to Have
Experience in ecommerce, Experience in retail tech, Experience in marketplace software
What You'll Do.
Develop account-specific briefs
Develop personalized content
Define target account list
Maintain target account list
Orchestrate multi-channel campaigns
Build reporting dashboard
Track account penetration
Track account engagement
Track deal progression
Track ABM-attributed pipeline
Identify account engagement signals
Flag high-intent accounts
Run campaign retrospectives
How You'll Work.
Team & Collaboration
Partner with PMMs; Work with Sales; Partner with Demand team; Work with PMM team; Work with Sales leadership; Work with Growth Marketing Director
Communication Scope
Communicate results
Process & Methodology
Project management
Full Job Description
## Description Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list. Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email [email protected]. Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®. ## What is a day in the life of a Head of ABM? Build and own the ABM strategy and playbook for conviction accounts and Tier A/B accounts across all Pattern products and categories Partner with multiple PMMs to develop account-specific campaign briefs, messaging, and personalized content for priority verticals Work with Sales to define and maintain the tiered target account list, aligning marketing investment to pipeline priorities Orchestrate multi-channel ABM campaigns across paid, email, events, and direct outreach in partnership with the Demand team Build and maintain a reporting dashboard that tracks account penetration, engagement by tier, deal progression, and ABM-attributed pipeline Identify sig
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