UOB
Financial Services
HeadMarketingStrat&Martech
“Head Marketing Strat & Martech at UOB. Skills: marketing strategy, performance marketing, digital marketing, AI, machine learning, Marketing Technology. lead group retail consumer marketing strategy. transform marketing thinking beyond the traditional”
What You'll Achieve.
extract return on investment of marketing dollars; deliver tangible business outcomes from their marketing investment; improve marketing productivity and efficiencies; deliver tangible business outcomes
Industry & Context.
critical thinking; conceptual thinking; Ability to join the dots
What They're Looking For.
Must Have
More than 12 years in a marketing role, Able to think strategically but also execute end-to-end directly and via local in-country marketing teams, grasp of marketing strategy, managing agencies and internal partners, Excellent communication and presentation skills, Ability to join the dots and engage across multiple stakeholders and navigate complex matrixes, Solid experience in performance marketing, Direct experience in using and implementing Marketing Technology tools such as the Adobe stack (AA/AT/AAM) or equivalent from other vendors, AppsFlyer and key media targeting tools from Google/FB
Nice to Have
Financial services or media agency experience preferred, Demonstrated experience in a Regional role is preferred
What You'll Do.
lead group retail consumer marketing strategy
transform marketing thinking beyond the traditional
capture opportunities using digital
AI and machine learning
ensure governance and due process across all marketing functions
responsible and engaging communications to all clients
responsible for the implementation synergies and efficiencies across all Singapore
Indonesia and Vietnam
drive adherence to marketing guidelines
standardisation of common marketing processes and practices
function as the digital subject matter expert to drive Performance Marketing outcomes
leveraging UOB’s investment in marketing technology
driving adoption within the marketing teams
improve marketing productivity and efficiencies both within the function and with our external advertising partners
maximising the efficiency and effectiveness of third-party agencies (creative and media)
continually improve the operational efficiency of the marketing function by reviewing and improving processes and use of technology
How You'll Work.
Team & Collaboration
Engage Across Multiple Stakeholders; Work closely with the broader Group Retail marketing team and key stakeholders in the digital and retail space (marketing, mobile and digital, business analytics, etc); Work with key external media and media agency partners
Communication Scope
Excellent communication and presentation skills; engaging across multiple stakeholders
Process & Methodology
budget management and controls, workload and capacity optimisation
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