Head-Marketing&ConsumerInsights,Youth

## Key Responsibilities Lead the overall marketing strategy and annual communication plan for the Youth Cluster across platforms and properties. Drive high-impact launch campaigns and sustenance initiatives to build reach, engagement, and brand affinity. Build and anchor a strong consumer insights engine to decode youth behaviour, cultural trends, and content preferences. Translate insights into actionable strategies for content development, brand positioning, and audience growth. Own end-to-end brand communication across channels including digital, social, on-air, PR, and on-ground activations. Drive growth through performance marketing, social ecosystems, and creator/influencer collaborations. Identify emerging youth subcultures (music, gaming, anime, creators) and integrate them into content and marketing strategies. Manage marketing budgets, agency partnerships, and ensure efficient allocation of resources for maximum impact. Partner with content, product, and ad sales teams to strengthen IPs, enhance monetization, and drive business outcomes. ## Skills & Attributes for success Strong understanding of evolving trends, audience behavior, and digital content ecosystems. Strong stakeholder management and cross-functional collaboration skills. Ability to combine creativity with data-driven decision-making. High agility, experimentation mindset, and comfort with fast-paced environments. Strong commercial acumen and strategic thinking. ## Preferred Education & Experience MBA from a premium B-School or equivalent. 15–18 years of experience in marketing, with strong exposure to youth brands, media, entertainment, or digital platforms. Proven track record in building brands, driving large-scale campaigns, and leveraging consumer insights for business impact.