Dr Reddy's Laboratories Limited
Pharmaceutical
HeadMarketing
“Head - Marketing at Dr Reddy's Laboratories Limited. Skills: Brand management, product portfolio gaps, new product ideas, risk-benefit analysis, go-to-market strategies, launch plans, sales planning & budgeting, brand strategies, customer relationship initiatives, future roadmap of the therapy, leading and developing the Setting goals for subordinates, conducting performance appraisals, providing mentorship, Identifying training needs, tracking team retention rates, organizing team-building acti”
What You'll Achieve.
steady product pipeline; successful implementation and launch; successful product launch; consistent market share growth; effective brand strategies in the market; maintain positive relationships with Key Opinion Leaders (KOLs); strengthen brands/therapy; strengthen market presence; high team performance; become the top 5 companies in the Indian Pharma Market
Industry & Context.
Ability to analyze market data; clinical trial results; sales performance to inform decision-making and product portfolio strategies
What They're Looking For.
Must Have
Minimum work experience- 15-20 years of experience in Indian Pharmaceutical Industry, experience of launching at least one new product
What You'll Do.
identifying product portfolio gaps
generating new product ideas based on unmet needs
evaluating their profitability
Making final decisions on new product ideas
categorizing products
assigning them to product management teams
conducting risk-benefit analysis for new product ideas
discussing merits with the medico-marketing team
finalizing product prioritization
reviewing go-to-market strategies
validating launch plans
overseeing strategy implementation
Ensuring successful product launch through detailed planning and corrective action
sales planning & budgeting
setting growth goals for the whole team
determining therapeutic area targets
monitoring market potential
formulating brand strategies based on market trends and customer behavior
overseeing their implementation
recommending corrective actions
making decisions on customer relationship initiatives
reviewing non-product-based programs
maintaining relationships with key customers
Utilizing feedback to refine programs
maintain positive relationships with Key Opinion Leaders (KOLs)
design the future roadmap of the therapy with activities like business development
growth ideas for business
new launches and brand acquisition
identifying co-marketing opportunities
reach strategies (field force expansion) and Geography development etc.
Implementing various strategic initiatives to strengthen brands/therapy
collaborating with the strategy team and agencies to strengthen market presence
leading and developing the Setting goals for subordinates
conducting performance appraisals
Identifying training needs
tracking team retention rates
organizing team-building activities
How You'll Work.
Team & Collaboration
discussing merits with the medico-marketing team; consultation with the vertical head; collaborating with the strategy team and agencies; fostering teamwork and shared success
Process & Methodology
launch plans, detailed planning and corrective action
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