Frasers Group
Sports & Fitness
HeadCoach
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“Head Coach at Frasers Group. Skills: Fitness product leadership, Member engagement, Team development. Take ownership of fitness product. Lead by example”
What You'll Achieve.
Driving sales; Driving cohort participation; Driving member results; Maximising revenue opportunities; Meeting company KPIs
Industry & Context.
Solutions-driven
Work evenings, Work weekends, Work Bank Holidays
What They're Looking For.
Must Have
Level 3 Personal Trainer qualified, CIMSPA Practitioner, Skilled in delivering personal training, Skilled in delivering group training
Nice to Have
Leadership qualities, Ability to coach, Ability to motivate, Ability to inspire a team, Up-to-date with industry trends, Up-to-date with fitness innovations, Adaptable communicator, Excellent interpersonal skills, Solutions-driven, Ambitious, Looking to develop yourself, Looking to develop others, Flexible to work evenings, Flexible to work weekends, Flexible to work Bank Holidays
What You'll Do.
Take ownership of fitness product
Mentor Fitness Coaches
Mentor Personal Trainers
Deliver innovative training programmes
Drive member engagement
Ensure high-quality delivery
Drive engagement in national initiatives
Advocate for member onboarding
Deliver onboarding programmes
Train others on onboarding
Drive sales for REDEFINE
Drive cohort participation
Recruit Fitness Coaches
Recruit Personal Trainers
Train Fitness Coaches
Train Personal Trainers
Provide constructive feedback
Manage group training timetables
Monitor performance against KPIs
Drive new member sales
Drive member retention
Maximise revenue opportunities
Deliver on-shift classes
Deliver personal training sessions
Lead by example across gym areas
Ensure every visit exceeds expectations
How You'll Work.
Team & Collaboration
Fitness Coaches; Personal Trainers; General Manager
Communication Scope
Interpersonal skills
Full Job Description
As a Head Coach , you’ll take ownership of the fitness product in your gym, leading by example to inspire both members and your team. Reporting to the General Manager, you’ll mentor Fitness Coaches and Personal Trainers, deliver innovative training programmes, and drive member engagement. This is a hands-on leadership role where you’ll be the face of fitness on the gym floor – motivating your team, engaging members, and ensuring that Everlast Gyms delivers the very best fitness experience. What You’ll Be Doing Representing Everlast Gyms as a fitness ambassador, always demonstrating our elevated ways of working. Leading fitness products such as MOVE, REDEFINE, Personal Training, and Group Training , ensuring delivery is consistently high-quality. Driving engagement in national initiatives like #WorkoutWednesday , in-gym challenges, and events. Advocating for member onboarding programmes, especially MOVE – delivering and training others to build team confidence. Owning REDEFINE: driving sales, cohort participation, and member results. Recruiting, training, and mentoring Fitness Coaches and Personal Trainers, providing constructive feedback to help them grow. Managing group training timetables and monitoring performance against company KPIs. Driving new member sales and retention, while maximising revenue opportunities across personal training, memberships, and secondary spend. Delivering on-shift classes and personal training sessions to company standards. Leading by example across all areas of the gym, including reception, floor, and member interaction, ensuring every visit exceeds expectations. ## Qualifications About You A passionate health, fitness, and wellness advocate. Level 3 Personal Trainer qualified and a CIMSPA Practitioner. Skilled and experienced in delivering personal training and a variety of group training modalities. Strong leadership qualities with the ability to coach, motivate, and inspire a team. Up-to-date with industry trends and fitness innova
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