Frasers Group
Sports & Fitness
HeadCoach
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“Head Coach at Frasers Group. Skills: Fitness product leadership, Member engagement, Sales driving. Lead fitness products. Drive engagement in initiatives”
What You'll Achieve.
Deliver consistently high-quality; Build team confidence; Drive sales; Drive cohort participation; Drive member results; Exceed expectations
Industry & Context.
Solutions-driven
Work evenings, Work weekends, Work Bank Holidays
What They're Looking For.
Must Have
Level 3 Personal Trainer qualified, CIMSPA Practitioner
Nice to Have
Leadership qualities, Adaptable communicator, Solutions-driven, Ambitious
What You'll Do.
Lead fitness products
Drive engagement in initiatives
Advocate for onboarding programmes
Deliver training programmes
Recruit Fitness Coaches
Train Personal Trainers
Mentor Fitness Coaches
Mentor Personal Trainers
Provide constructive feedback
Manage group training timetables
Monitor performance against KPIs
Drive new member sales
Drive member retention
Maximise revenue opportunities
Deliver on-shift classes
Deliver personal training sessions
How You'll Work.
Team & Collaboration
Mentor Fitness Coaches; Mentor Personal Trainers
Communication Scope
Adaptable communicator
Full Job Description
As a Head Coach , you’ll take ownership of the fitness product in your gym, leading by example to inspire both members and your team. Reporting to the General Manager, you’ll mentor Fitness Coaches and Personal Trainers, deliver innovative training programmes, and drive member engagement. This is a hands-on leadership role where you’ll be the face of fitness on the gym floor – motivating your team, engaging members, and ensuring that Everlast Gyms delivers the very best fitness experience. What You’ll Be Doing Representing Everlast Gyms as a fitness ambassador, always demonstrating our elevated ways of working. Leading fitness products such as MOVE, REDEFINE, Personal Training, and Group Training , ensuring delivery is consistently high-quality. Driving engagement in national initiatives like #WorkoutWednesday , in-gym challenges, and events. Advocating for member onboarding programmes, especially MOVE – delivering and training others to build team confidence. Owning REDEFINE: driving sales, cohort participation, and member results. Recruiting, training, and mentoring Fitness Coaches and Personal Trainers, providing constructive feedback to help them grow. Managing group training timetables and monitoring performance against company KPIs. Driving new member sales and retention, while maximising revenue opportunities across personal training, memberships, and secondary spend. Delivering on-shift classes and personal training sessions to company standards. Leading by example across all areas of the gym, including reception, floor, and member interaction, ensuring every visit exceeds expectations. ## Qualifications About You A passionate health, fitness, and wellness advocate. Level 3 Personal Trainer qualified and a CIMSPA Practitioner. Skilled and experienced in delivering personal training and a variety of group training modalities. Strong leadership qualities with the ability to coach, motivate, and inspire a team. Up-to-date with industry trends and fitness innova
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