Company
市场经理-GUPortfolio
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“市场经理 - GU Portfolio. Skills: Portfolio Management, Brand Strategy, Lifecycle Management, Revenue Forecasting, Opex Forecasting, Business Acumen. Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues. Define and Drive the portfolio or big strategic Brand Strategy”
What You'll Achieve.
Maximize the franchises business to achieve earnings and revenues; Achieve effectiveness and efficiency of the business; Achieve revenue and profitability targets; Optimize the business; Track progress towards target
Industry & Context.
Data analysis, interpretation and communications
What They're Looking For.
Must Have
5-8 years marketing experience, above 18 months SBM experience, Proficient oral and written English
Nice to Have
Master degree and MBA preferred
What You'll Do.
Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues
Define and Drive the portfolio or big strategic Brand Strategy
Drive the growth and lifecycle management
Forecast revenue and Opex
Ensuring the realization of revenue and profitability targets
Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead
Assist the Marketing Lead to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business
Develop the big strategic brand or portfolio strategies to optimize the business
including big strategic brand plan or portfolio plan and its LRF
and lifecycle management
Lead portfolio or big strategic brand growth initiatives
including executing portfolio or brand strategies
managing compliance review
leading development of the campaign and selecting best fitting moduels for the market
leading and developing POA and execution and supporting to train field force on product positionin and prioritization
supporting on tracking progress towards target
Cross-functional TA leadership – across Field Force
Input to the country OP plan
Interface with WWT to gain support
Prepare report for global & country level internal communication
Assist the Marketing Lead to develop effective team structure to support the growth of business
Assist the senior Marketing Manager or RTAL to establish competency requirement for every marketing position and performance standard for the major market programs
For the portfolio lead
develop subordinates through coaching and training programs
Lead team in the portfolio (or big strategic brand) budget planning and control
Input to allocate and manage in the portfolio budget(or big strategic brand)
Lead portfolio or big strategic brand strategies and plan
Review and actively contribute to brands plan and A&P allocation
Lead the review of product life cycle management strategy with cross function team
Review the key Campaigns Development and execution
select best fitting modules for the portfolio and brand needs
Interface with WWT to gain support on relevant TA or brand
Manage compliance review of materials
Develop promotional meetings strategy (with senior marketing manager or RTAL)
Validate brand-specific messages
design training (w/medical
Develop awareness campaigns
congress content (w/ KOLs) in partnership with Medical
Develop the OP plan and influence sales targets and brand A&P allocations (with BU Lead
senior marketing manager or RTAL)
Long-range forecasting (with BU Lead
senior marketing manager or RTAL)
as needed (with BU Lead
senior marketing manager or RTAL)
Develop TA life cycle management strategy with senior marketing manager or RTAL and WWT
Develop effective structure with senior marketing manager or RTAL and BU Head
Develop MKT team competency with senior marketing manager or RTAL
How You'll Work.
Team & Collaboration
Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead; Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment; Interface with WWT to gain support; Lead portfolio or big strategic brand strategies and plan; Review and actively contribute to brands plan and A&P allocation; Lead the review of product life cycle management strategy with cross function team; Review the key Campaigns Development and execution, select best fitting modules for the portfolio and brand needs; Interface with WWT to gain support on relevant TA or brand; Develop promotional meetings strategy (with senior marketing manager or RTAL); Validate brand-specific messages, design training (w/medical, regulatory); Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical; Develop the OP plan and influence sales targets and brand A&P allocations (with BU Lead, GCO, senior marketing manager or RTAL); Long-range forecasting (with BU Lead, senior marketing manager or RTAL); Revenue adjustments, as needed (with BU Lead, senior marketing manager or RTAL); Develop TA life cycle management strategy with senior marketing manager or RTAL and WWT; Develop effective structure with senior marketing manager or RTAL and BU Head; Develop MKT team competency with senior marketing manager or RTAL
Communication Scope
Proficient oral and written English; Data analysis, interpretation and communications
Process & Methodology
Lifecycle management, Campaign development and execution, POA development and execution, Budget planning and control
Full Job Description
**POSITION SUMMARY** Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives; Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China; Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead. Assist the Marketing Lead to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. **Responsibilities** Portfolio Management · Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management. · Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target · Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment · Input to the country OP plan · Interface with WWT to gain support · Prepare report for global & country level internal communication Organization Effectiveness and People Development · Assist the Marketing Lead to develop effective team structure to support the growth of business · Assist the senior Marketing Manager or RTAL to establish competency requirement for every marketing position and performance standard for the major market programs · For the portfolio lead, develop subordinates through coaching and training programs Resource Management · Lead team in the portfolio (or big strategic brand) budget planning and control · Input to allocate and manage in the portfolio b
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