Clay

Tech / AI / Software

GTMEEcosystemGTMEUniversityLead

$140–210k New York, New York, United States FULL TIME Remote Friendly
The Brief

“GTME Ecosystem - GTME University Lead at Clay. Skills: strategic vision for Clay University, content roadmap development, content creation and velocity, team leadership, cross-functional pipeline building, experimental program launch, brand building through content. Own the strategic vision for Clay University. Build the persona journey map and the content roadmap”

What You'll Achieve.

create the single best hub for GTMEngineering the world has ever seen; Our content velocity needs to evolve with it; continue to keep pace; make sure these critical innovations are accessible to the global GTME community; Make content a defensible flywheel for GTME Ecosystem brand and inbound; build the world’s best automation content ecosystem, inclusive of GTM engineering

Industry & Context.

Tech / AI / Software

What They're Looking For.

Must Have

content creator with a founder’s gut, learner first, a teacher second, Obsessed with shipping cadence, Comfortable in ambiguity, Proven hunger, not just potential

Nice to Have

content strategist who doesn’t ship, leader who knows how to delegate, editor who loses the reader, Someone who thinks GTME University is “just content., systematizer before a prover

What You'll Do.

Own the strategic vision for Clay University

Build the persona journey map and the content roadmap

Create content yourself

Hire content creators

Ensure content covers everything users would want

Unblock the existing team

Take the strategic/planning weight off their plates

Help build content partnerships or hire content creators

Create processes and systems to make sure critical innovations are accessible

Launch experimental programs

Measure what resonates

and kill what doesn’t

How You'll Work.

Team & Collaboration

collaborating with the brand and website team; work on creating content yourself, hiring content creators to build out more content; unblock the existing team, sharpen their work, and take the strategic/planning weight off their plates; help build content partnerships or hire content creators; create processes and systems to make sure these critical innovations are accessible to the global GTME community

Process & Methodology

ruthless prioritization of what to ship, ship more, faster, without dropping the bar, Obsessed with shipping cadence, ship scrappy experiments

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