SalesCaptain
B2B
GTMStrategyLead
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“GTM Strategy Lead at SalesCaptain. Skills: GTM Strategy, Outbound Campaigns, Team Management, Client Communication, Performance Analysis, AI in GTM. Manage the strategy and execution of Cold Email and LinkedIn Outreach campaigns for international clients.. Lead, train, and mentor a team of Campaign Managers.”
What You'll Achieve.
increase the ROI of GTM campaigns; achieve campaign KPIs; improve lead quality and quantity; increase positive replies
Industry & Context.
Evaluate campaign performance, identify bottlenecks, and recommend optimizations to help achieve campaign KPIs and improve lead quality and quantity.; Identify, evaluate, and test new campaign angles, niches, ICPs, and outreach strategies to increase positive replies.
working EU hours
What They're Looking For.
Must Have
At least 4+ years of relevant experience in Performance2B Marketing, GTM, or Outbound., Previous experience managing, training, mentoring, or supporting junior/mid-level Campaign Managers, SDRs, Lead Generation Specialists, or outbound teams., Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, HubSpot, and the latest AI Sales/GTM tools., Proven ability to write, review and optimize high-performing cold emails and LinkedIn outreach messages., ability to build and improve workflows using multiple data sources, such as Google Maps, Apify, Serper, LinkedIn Sales Navigator, enrichment tools, scraping tools, and AI tools., understanding of data scraping, enrichment, outbound campaign logic, lead scoring, segmentation, and campaign orchestration., Well-versed in prompt engineering, AI models, and AI-assisted GTM workflows., Tech-savvy and a quick learner of new technologies and software., Experience in Tech, SaaS, software, B2B services, or high-growth start-up environments., communication skills, with the ability to guide clients, support team members, explain campaign results, and turn data into clear strategic recommendations., Open to experienced Sales Executives, Campaign Managers, GTM Specialists, or Outbound Strategists with relevant leadership or mentoring experience.
Nice to Have
Leverage Clay for data scraping, AI, enrichment, and campaign orchestration to increase the ROI of GTM campaigns.
What You'll Do.
Manage the strategy and execution of Cold Email and LinkedIn Outreach campaigns for international clients.
and mentor a team of Campaign Managers.
Create and review messaging for outbound campaigns.
Build and improve prospecting and list-building workflows.
Evaluate campaign performance
and recommend optimizations.
and test new campaign angles
and outreach strategies.
Support Campaign Managers in preparing client updates
and strategic recommendations.
Communicate directly with clients when needed.
Create internal processes
and quality standards.
How You'll Work.
Team & Collaboration
Lead, train, and mentor a team of Campaign Managers.; Support Campaign Managers in preparing client updates, reports, and strategic recommendations.; Communicate directly with clients when needed, especially for strategic discussions, performance reviews, escalations, and campaign planning.; Collaborative, friendly, and passionate team
Communication Scope
communication skills, with the ability to guide clients, support team members, explain campaign results, and turn data into clear strategic recommendations.
Full Job Description
**Join the GTM Revolution at SalesCaptain — Where B2B Growth Happens** Since our beginnings in 2021, SalesCaptain has grown into a global force, working with fast-growing B2B brands, YC & Techstars startups, and Series B&C companies, helping them go to market using a predictable process. We are currently looking for a results-driven **GTM Strategy Lead** to manage the outbound strategy, and communications with our international clients. This is a full-time, remote position (working EU hours). **Requirements** ### What you'll do ✨ * Manage the **strategy and execution of Cold Email and LinkedIn Outreach campaigns** for our international clients. * Lead, train, and mentor a team of **Campaign Managers** , helping them improve their campaign strategy, messaging, workflow execution, client communication, and performance analysis. * Create and review **messaging for outbound campaigns** using AI, audience research, ICP analysis, and campaign performance insights. * Build and improve **prospecting and list-building workflows** by combining multiple data sources to help our Lead Generation team create high-intent prospect lists. * Leverage **Clay** for data scraping, AI, enrichment, and campaign orchestration to increase the ROI of GTM campaigns. Optional, but strongly preferred. * Evaluate campaign performance, identify bottlenecks, and recommend optimizations to help achieve campaign KPIs and improve lead quality and quantity. * Identify, evaluate, and test new campaign angles, niches, ICPs, and outreach strategies to increase positive replies. * Support Campaign Managers in preparing client updates, reports, and strategic recommendations that clearly showcase progress and results. * Communicate directly with clients when needed, especially for strategic discussions, performance reviews, escalations, and campaign planning. * Create internal processes, best practices, training materials, and quality standards to help the Campaign Management team scale effectively. ### Who
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