Allwyn UK
Lottery
GTMPlanner
“GTM Planner at Allwyn UK. Skills: GTM planning, Campaign delivery, Cross-functional execution, Project ownership. Own TNL Christmas GTMs end-to-end. Deliver every phase to time, quality, scope”
What You'll Achieve.
Deliver launches on time; Deliver launches in full; Deliver launches to standard; Deliver every phase to time; Deliver every phase to quality; Deliver every phase to agreed scope; Ensure launch readiness across touchpoints; Ensure product marketing strategy lands; Ensure GTM narrative lands; Ensure brand positioning lands; Ensure execution at highest standard; Ensure sign-off does not cause delay; Provide clear programme health view; Drive structured handover; Sharpen playbook; Elevate GTM delivery
Industry & Context.
Problem solving; Risk anticipation; Issue resolution; Friction point identification; Gap identification
What They're Looking For.
Must Have
Proven experience in GTM campaign planning, Proven experience in campaign delivery, Experience in a fast-paced environment, Experience in a cross-functional environment, Ability to build integrated plans, Ability to manage integrated plans, Ability to track milestones consistently, Ability to track retrospective insights
What You'll Do.
Own TNL Christmas GTMs end-to-end
Deliver every phase to time
Build integrated GTM delivery plans
Maintain integrated GTM delivery plans
Run GTM-related forums
Ensure decisions are captured
Ensure decisions are communicated
Ensure decisions are actioned
Drive day-to-day coordination
Drive decision making across teams
Create cohesive cross-functional execution
Ensure launch readiness
Define media requirements
Define creative requirements
Contribute to POES development
Own end to end delivery of POES
Ensure integrated execution
Contribute into shared portfolio view
Orchestrate delivery across 12 workstreams
Create clarity on roles
Create clarity on timing
Create clarity on dependencies
Create clarity on decision points
Act as single point of contact
Ensure consistent communication
Ensure clear decision-making
Ensure alignment across functions
Partner with Head of Product Marketing
Maintain collaboration
Maintain clear handoffs
Anticipate delivery risks
Anticipate delivery gaps
Anticipate delivery trade-offs
Escalate with recommendation
Ensure issues are resolved
Facilitate GTM outputs
Ensure GTM outputs are executed
Translate commercial objectives
Translate player objectives
Ensure GTM narrative lands
Ensure brand positioning lands
Bring consumer-first lens
Interrogate execution resonance
Surface friction points
Execute messaging faithfully
Execute creative output faithfully
Maintain integrity of commercial story
Drive operational readiness
Build testing into plan
Build optimisation into plan
Build iteration into plan
Lead on stakeholder management
Maintain sustainable pace
Escalate where sign-off is at risk
Ensure reporting is completed
Ensure tracking is completed
Ladder into Hypercare
Give clear programme health view
Drive structured handover
Ensure clarity on ownership
Ensure clarity on metrics
Ensure clarity on ongoing optimisation
Feed performance insights back
Feed improvement opportunities back
Contribute specific observations
Contribute evidenced observations
Contribute to retrospectives
Contribute to continuous improvement initiatives
How You'll Work.
Team & Collaboration
Cross-functional teams; Agency partners; Internal teams; Product Marketing; GTM Programme Lead; BAU teams
Communication Scope
Clear communication; Consistent communication; Reporting; Presentations
Process & Methodology
GTM planning, Integrated plans, Delivery plans, Milestones, Risks, Dependencies, Owners, Workstreams, Forums, Readiness reviews, Working groups, Decision capture, Actioning, Coordination, Launch readiness, POES development, Portfolio view, Programme lifecycle, Programme health, Handover, Continuous improvement
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