Harper

Commercial Insurance

GTM:NewVerticalsLead

$125–200k San Francisco, California, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Lead candidates.

The Brief

“GTM: New Verticals Lead at Harper. Skills: New vertical identification, Market testing, Business creation. Find the next vertical. Bring sharp point of view”

What You'll Achieve.

Take something from first five customers to thousands; Turn faint signal into repeatable business

Industry & Context.

Commercial Insurance
Problems you'll solve

Decision making with incomplete information; Making good decisions

Eligibility Requirements

Occasional travel

What They're Looking For.

Must Have

3-6 years owning ambiguous problems, Startup operating or GTM experience, New-market or new-product work experience, Consulting or banking experience, Founding something experience, Evidence of taking idea to traction, Comfort operating with ambiguity, Comfort operating with incomplete information, Based in SF or willing to relocate, Willing to work on-site in person

Nice to Have

Experience launching new market, Experience launching new product, Experience launching new vertical, Scaled startup or unicorn experience, Founder or early-operator background, Comfort partnering with product teams, Comfort partnering with engineering teams, Comfort partnering with operating teams, Marketplace experience, Fintech experience, Operationally complex industry experience, Regulated industry experience

What You'll Do.

Find the next vertical

Bring sharp point of view

Pressure-test the opportunity

Map the path with team

Prove with real customers

Get first customers covered

Bring people up to speed

Do work of larger team

Design how it should work

Get first customers covered

How You'll Work.

Team & Collaboration

Market teams; Underwriting teams; Product teams; Engineering teams; Operating teams

Communication Scope

Make the case

Process & Methodology

Roadmap planning

Full Job Description

GTM: NEW VERTICALS LEAD Harper is an AI-native commercial insurance company in San Francisco. We're not bolting AI onto insurance — we're rebuilding the entire business as software, on a simple bet: turning expert human judgment into compute is one of the largest transitions left to make, and a trillion-dollar industry still run 90% by hand is the place to prove it. We've grown ~100x in the last year and we move at that speed — on-site, in person, long days, very high standards. Almost no one joins Harper for insurance; they join to build the company that replaces how it works. THE ROLE Harper has shown it can take a small-business owner and turn them into a covered customer — at scale, with AI doing a ton of the work behind the human who closes. That motion works. This role takes it into territory we haven't entered yet. A "vertical" is a new kind of business for Harper to insure. Sometimes it's something we already touch and have started to see early signals in. More often it's somewhere we don't operate yet and want to explore. The world keeps creating new ones — a trend shows up in the news, a new kind of company starts scaling, an industry shifts or appears that didn't exist a few years ago — and someone has to decide whether and how Harper should cover it. That someone is you. This is the explorer's seat. You'll spend your time in unexplored territory: reading where the world is heading, finding where demand is forming before it's obvious, pressure-testing whether Harper can serve a new market well, and turning a faint signal into a real, repeatable business. The path is messy on purpose — there's no map for a market no one has built yet, and a lot of the job is making good decisions with incomplete information. Winning looks like taking something from its first five customers all the way to thousands, then handing it off and going to find the next frontier. WHAT YOU'LL DO - Find the next vertical. Watch where the world is going — new industries, new kinds of

Free ATS check

Applying for this GTM: New Verticals Lead role?

Most applicants get filtered before a human reads their resume. See if yours makes the cut.

How to Apply on Ashby

  • Ashby is a fast modern ATS — most applications take under 3 minutes.
  • The resume parser is strong; verify parsed experience dates and job titles.
  • Custom screening questions are often scored algorithmically — answer completely.
  • Location field affects geo-based screening; use your actual metro area.

ANONYMOUS · UNFILTERED

What do employees actually say about Harper?

Real rants from real employees. Read before you apply.

Read Company Rants →