GTMEngineer

About the Role Werner Partners is a boutique buy-side M&A advisory firm that generates proprietary dealflow for corporate acquirers and private equity groups. They target privately held businesses with $5M–$200M in revenue, and they win deals through systematic, relationship-driven outreach, not luck. They are hiring a Go-to-Market Engineer to own the revenue infrastructure behind that engine. This is not a support role. You are not here to maintain what already exists. You are here to build systems that turn an ideal customer profile into a live, scalable pipeline, replacing manual work with automation, and replacing external consultants with internal ownership. If you are drawn to owning the full GTM stack, thinking in systems, and operating with minimal oversight inside a lean, high-stakes environment, this role was built for you. Key Responsibilities - Own and administer HubSpot as the company's primary CRM, covering pipeline configuration, custom properties, workflow automation, and reporting for both seller targets and buyer clients - Design and build Clay workflows to identify, enrich, and qualify seller targets using firmographic, ownership, and intent signals, not manual research - Build and optimize outbound sequences in Instantly, including domain infrastructure, email warmup, deliverability monitoring, and personalization at scale - Develop lead scoring models and ICP filters that surface the highest-probability targets for the deal team - Automate CRM hygiene across all platforms, no duplicates, no stale records, no manual imports - Create reporting dashboards that give leadership clear visibility into pipeline health, outreach performance, and deal velocity - Manage and optimize integrations across the GTM stack using tools like Zapier, n8n, Apollo, and equivalents - Document every system and workflow so the team can operate independently - Partner with leadership to identify and implement AI-driven automation opportunities Requirements - 4 to 7 years