veritree
Tech / AI / Software
GTMEngineer
Neural analysis suggests this role is
optimal for Mid candidates.
“GTM Engineer at veritree. Skills: outbound sales infrastructure, GTM tech stack optimization, ICP Targeting, Account Intelligence, Experimentation. Design and maintain our outbound engine — prospecting workflows, lead routing, sequencing cadences, and follow-up automation across our BDR team.. Collaborate to optimize our GTM tech stack (HubSpot, Apollo, Clay, n8n, enrichment tools, intent data) to ensure every tool is actively driving the pipeline.”
What You'll Achieve.
Build and continuously replenish a market intelligence dataset of 1,500+ net-new companies engaging in environmental and alternative give-back initiatives, enabling sales and marketing to prioritize accounts with high intent.; Design and operate AI-driven enrichment and outbound automation across email and LinkedIn that surfaces relevant company signals and automatically populates CRM-ready fields used in outbound sequences.; Enable measurable improvements in Sales performance and pipeline quality, contributing toward a minimum 25% increase in meetings booked and a 15% increase in meetings per person progressing into the deal pipeline through improved targeting, timing, personalization, and trust-driven messaging.
Industry & Context.
identify exactly where we’re leaking, and build systems that make our sales and marketing teams measurably faster and more effective.; build integrations between tools where off-the-shelf connections fall short.; Build automations that reduce manual sales and marketing effort; Build scoring models that separate high-fit, high-urgency accounts from the noise
What They're Looking For.
Must Have
3+ years of experience in sales analytics, market intelligence, revenue operations, research, or GTM strategy roles., understanding of CRM administration (HubSpot or Salesforce) including workflow automation and pipeline architecture., Hands-on experience with Clay and at least one major sales engagement platform (Apollo, Outreach, Salesloft, or equivalent) — with demonstrated results., Comfortable with light scripting or no-code automation (n8n, Zapier, or APIs) to connect systems when off-the-shelf integrations fall short.
Nice to Have
Experience building personalization at scale using AI tooling — not just using the tools, but engineering the prompts and workflows around them., Knowledge of sales cycles involving a VP or C-suite, sustainability, procurement, or brand partnerships buyer.
What You'll Do.
Design and maintain our outbound engine — prospecting workflows
and follow-up automation across our BDR team.
Collaborate to optimize our GTM tech stack (HubSpot
intent data) to ensure every tool is actively driving the pipeline.
Build automations that reduce manual sales and marketing effort so our team spends more time in high-quality conversations and less time on data entry.
Develop and continuously sharpen our ICP model for enterprise ESG buyers — using firmographic data
public ESG commitments
sustainability reporting filings
and third-party enrichment to identify accounts primed to buy now.
Go beyond the known ICP: proactively research and model emerging buyer segments that veritree hasn’t yet penetrated.
Build scoring models that separate high-fit
high-urgency accounts from the noise — so our sales team spend zero time on the wrong target.
Run structured A tests on outbound messaging
and targeting — including how we leverage veritree’s verified impact data as a differentiated hook in outreach.
Build feedback loops between BDRs
and leadership so winning experiments become standard practice fast.
How You'll Work.
Team & Collaboration
Sit at the intersection of sales, marketing, and RevOps; Translating field intelligence into system improvements in near real-time.; Expect regular touchpoints with Sales leadership on pipeline quality; Direct collaboration with BDRs on sequencing and targeting.; Collaborate to optimize our GTM tech stack; Build feedback loops between BDRs, AEs, and leadership
Full Job Description
### veritree and Job Overview veritree is an award-winning climate tech start-up based in Vancouver. Launched in 2021, our technology measures and verifies the impact of global restoration efforts from the ground up. We are on a mission to plant 1 billion verified trees by 2030, collaborating with businesses, planting organizations, and consumers who believe in the transformative power of verified restoration projects to create real and meaningful impact for the planet, nature, and people. veritree is seeking a GTM Engineer who has experience building and scaling outbound sales infrastructure. Someone who can understand our current motion, identify exactly where we’re leaking, and build systems that make our sales and marketing teams measurably faster and more effective. You’ll evaluate, implement, and manage tools across our GTM stack and build integrations between tools where off-the-shelf connections fall short. You’ll sit at the intersection of sales, marketing, and RevOps — which means you’re translating field intelligence into system improvements in near real-time. Expect regular touchpoints with Sales leadership on pipeline quality, and direct collaboration with BDRs on sequencing and targeting. 6 Month Key Outcomes (6m KOs) 1. Build and continuously replenish a market intelligence dataset of 1,500+ net-new companies engaging in environmental and alternative give-back initiatives, enabling sales and marketing to prioritize accounts with high intent. 2. Design and operate AI-driven enrichment and outbound automation across email and LinkedIn that surfaces relevant company signals and automatically populates CRM-ready fields used in outbound sequences. 3. Enable measurable improvements in Sales performance and pipeline quality, contributing toward a minimum 25% increase in meetings booked and a 15% increase in meetings per person progressing into the deal pipeline through improved targeting, timing, personalization, and trust-driven messaging. ### What You’ll D
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