ING
Banking
GrowthOptimisationManagerCRO
“Growth Optimisation Manager CRO at ING. Skills: CRO, Experimentation, Analytics, Optimisation. Optimise digital sales funnels. Diagnose friction points”
What You'll Achieve.
Improve conversion rates; Power personalised, high-impact digital experiences; Uplift the customer experience
Industry & Context.
Customer-centric problem solver; Diagnose friction points
What They're Looking For.
Must Have
Exceptional CRO and digital optimisation expertise, Hands-on experience in experimentation, Hands-on experience in analytics tools, Hands-on experience in funnel diagnostics, Customer-centric problem solver, Data-driven mindset, Ability to translate complex analytics into clear recommendations, Cross-functional collaborator, Works effectively with stakeholders to drive outcomes without formal authority, Technically confident operator, Proficiency in Adobe Analytics/GA, Proficiency in tagging, Proficiency in QA, Proficiency in optimisation tooling, Continuous improvement mindset
Nice to Have
Experience with A/B testing, Experience with multivariate experiments, Experience with behavioural insights
What You'll Do.
Optimise digital sales funnels
Diagnose friction points
Deliver A/B and multivariate experiments
Lead experimentation end-to-end
Translate outcomes into actionable improvements
Performance analysis using dashboards
Performance analysis using attribution data
Performance analysis using behavioural metrics
Inform next best actions
How You'll Work.
Team & Collaboration
Collaborate across Product, Digital, Marketing and UX; Implement enhancements; Uplift customer experience; Works effectively with stakeholders to drive outcomes without formal authority
Communication Scope
Translate complex analytics into clear recommendations
Process & Methodology
Lead experimentation end-to-end
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