iHerb
GrowthMarketingSpecialist(N.America)
“Growth Marketing Specialist ( N. America) at iHerb. Skills: Paid media campaigns, Campaign optimization, Performance analysis, Creative testing. Execute paid media campaigns. Support paid media campaigns”
What You'll Achieve.
New customer acquisition; Revenue growth; ROAS improvement; CAC reduction; LTV improvement; Payback period reduction; Contribution margin improvement; Conversion rate improvement
Industry & Context.
Performance analysis; Identify optimization opportunities; Troubleshoot reporting discrepancies; Identify opportunities to improve efficiency
What They're Looking For.
Must Have
Hands-on experience executing paid media campaigns, Campaign operations skills, Working knowledge of paid search, Working knowledge of paid social, Working knowledge of app acquisition, Working knowledge of display advertising, Working knowledge of retargeting, Working knowledge of shopping campaigns, Working knowledge of catalog ads, Working knowledge of feed-based advertising, Ability to analyze campaign performance, Familiarity with key performance metrics, Attention to detail, Ability to manage multiple campaigns, Ability to manage multiple markets, Ability to manage multiple deadlines, Ability to manage multiple stakeholders, Comfortable working with spreadsheets, Comfortable working with dashboards, Comfortable working with reporting tools, Comfortable working with campaign management platforms, Organized, Analytical, Professional fluency in English, Experience with Microsoft Office Suite, Experience Requirements: 2 - 5 years experience
Nice to Have
Experience with E-specific platforms, Experience with Google Business Suite, Experience with analytics and BI tools, Experience with ecommerce marketing operations platforms, Professional fluency in Spanish, Professional fluency in Portuguese, Bachelor’s Degree in Business
What You'll Do.
Execute paid media campaigns
Support paid media campaigns
Manage day-to-day campaign operations
Implement campaign structures
Implement audience targeting
Implement bidding strategies
Implement creative rotations
Implement tracking parameters
Implement platform settings
Monitor campaign performance daily
Identify spend pacing issues
Identify delivery issues
Identify tracking issues
Identify creative fatigue issues
Identify audience performance issues
Identify conversion rate issues
Support optimization of paid media campaigns
Assist with budget pacing
Assist with reallocation recommendations
Support structured testing roadmaps
Coordinate performance creative workflows
Traffic creative assets
Localize creative assets
Track creative performance
Partner with creative stakeholders
Partner with localization stakeholders
Partner with regional stakeholders
Analyze performance creative
Maintain campaign documentation
Maintain testing trackers
Maintain launch calendars
Maintain QA checklists
Maintain naming conventions
Maintain UTM standards
Maintain reporting processes
Support measurement initiatives
Prepare performance reports
Prepare insights summaries
Prepare test readouts
Prepare campaign performance updates
Work with analytics partners
Work with data science partners
Work with measurement partners
Validate campaign data
Troubleshoot reporting discrepancies
Support agency coordination
Support platform partner coordination
Support vendor coordination
Monitor E platform updates
Monitor regional media trends
Monitor auction dynamics
Monitor competitive shifts
Monitor performance benchmarks
Identify opportunities to improve efficiency
Identify opportunities to improve QA
Identify opportunities to improve reporting
Identify opportunities to improve creative testing
Identify opportunities to improve execution speed
How You'll Work.
Team & Collaboration
Partner with creative; Partner with localization; Partner with regional stakeholders; Work with analytics; Work with data science; Work with measurement partners; Support agency; Support platform partners; Support vendors
Communication Scope
Performance reporting; Insights summaries; Test readouts; Campaign performance updates
Process & Methodology
Campaign setup, Campaign trafficking, Campaign QA, Budget pacing, Naming conventions, Tracking, Performance reporting, Testing roadmaps, Launch calendars
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