Renesas Electronics
Tech / AI / Software
GrowthMarketingSpecialist
“Growth Marketing Specialist at Renesas Electronics. Skills: growth marketing, experimentation, segmentation, nurture journeys, funnel optimization. Own the acquisition and evaluation funnel from first touch through workspace/evaluation signup. Serve as the campaign backbone for quarterly initiatives”
What You'll Achieve.
drive measurable conversion improvements; Optimize evaluation signup rate and cost per evaluation; Define and monitor evaluation signup flow quality metrics
Industry & Context.
analytical skills; Translate data into actionable insights
What They're Looking For.
Must Have
5 to 8 years of experience in growth marketing for B2B SaaS (or comparable product-led funnels), Proven ability to design segmentation and nurture journeys that drive measurable conversion improvements, experimentation skills (hypothesis design, test execution, analysis, decision-making), analytical skills and comfort working with dashboards and attribution (tooling specifics flexible), Experience partnering with marketing ops, agencies, and cross-functional stakeholders, Fluent English, written and verbal
Nice to Have
Experience marketing to technical audiences (engineering, product development, manufacturing), Familiarity with evaluation or trial funnels and how to qualify intent pre-signup, Experience supporting industry vertical campaigns (messaging, segmented nurture, performance by vertical), Basic understanding of requirements management, verification planning, or hardware development workflows
What You'll Do.
Own the acquisition and evaluation funnel from first touch through workspace/evaluation signup
Serve as the campaign backbone for quarterly initiatives
Design the end-to-end funnel for quarterly campaigns
Define audience segmentation logic from qualitative personas and analytics
Coordinate with marketing ops on CRM structure for campaign flows
Ensure traffic is routed into relevant nurture journeys
Own conversion from brand/content → landing page → evaluation signup
Optimize evaluation signup rate and cost per evaluation
Define and monitor evaluation signup flow quality metrics
Identify friction points pre-signup
Design structured nurture sequences by segment
Build reactivation flows for dormant prospects
Run structured experiments on landing pages
Test channels (paid and organic) and messaging variations
Develop a testing roadmap tied to quarterly campaigns
Report on funnel KPIs (traffic → signup → quality)
Analyze campaign performance
Translate data into actionable insights for PMM
How You'll Work.
Team & Collaboration
Work closely with the product marketing, content, marketing execution, and product/PLG teams; Partner with marketing ops for execution; Coordinate with the product/PLG team for clean handoff; Provide campaign intelligence to PMM; Inform vertical strategy with performance data; Experience partnering with marketing ops, agencies, and cross-functional stakeholders
Communication Scope
Fluent English, written and verbal
Process & Methodology
Develop a testing roadmap tied to quarterly campaigns
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