iHerb
eCommerce
GrowthMarketingSpecialist
Neural analysis suggests this role is
optimal for Entry candidates.
“Growth Marketing Specialist at iHerb. Skills: paid media campaigns, campaign operations, performance analysis, creative testing, process improvement. Execution, optimization, and operational management of paid media campaigns across key markets.. Implement campaign strategies, monitor performance, coordinate creative and localization workflows, maintain reporting accuracy, and ensure campaigns are launched and optimized efficiently across assigned performance media platforms.”
What You'll Achieve.
new customer acquisition; revenue; ROAS; CAC; LTV; payback period; contribution margin; conversion rate
Industry & Context.
Ability to analyze campaign performance and identify practical optimization opportunities.; Troubleshoot reporting discrepancies.
What They're Looking For.
Must Have
Hands-on experience executing or supporting paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar performance channels., Professional fluency or native-level fluency in English required.
Nice to Have
Experience with E-specific platforms, or similar regional paid media platforms strongly preferred., Professional fluency or native-level fluency in Spanish or Portuguese preferred., Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred, Experience with analytics and BI tools such as Looker, Tableau, Google Analytics, Amplitude, or similar platforms., Exposure to incrementality measurement, platform lift studies, holdout testing, geo testing, attribution analysis, or media mix measurement preferred.
What You'll Do.
and operational management of paid media campaigns across key markets.
Implement campaign strategies
coordinate creative and localization workflows
maintain reporting accuracy
and ensure campaigns are launched and optimized efficiently across assigned performance media platforms.
Execute and support paid media campaigns across assigned markets
including campaign setup
Manage day-to-day campaign operations across global performance platforms.
Implement campaign structures
and platform settings based on approved growth plans.
Monitor campaign performance daily and identify issues related to spend pacing
Support optimization of paid media campaigns against goals such as new customer acquisition
Assist with budget pacing and reallocation recommendations across markets
Support structured testing roadmaps across creative
and platform features.
Coordinate performance creative workflows
and post-launch performance tracking.
Analyze performance creative by format
Maintain campaign documentation
and reporting processes.
Support measurement initiatives including incrementality tests
platform lift studies
and cohort reporting.
Prepare recurring performance reports
and campaign performance updates for managers and cross-functional partners.
and campaign taxonomy to ensure reporting accuracy.
and measurement partners to validate campaign data and troubleshoot reporting discrepancies.
and vendor coordination
including campaign requests
performance follow-ups
and meeting preparation.
Monitor E platform updates
regional media trends
and performance benchmarks.
Identify opportunities to improve operational efficiency
creative testing processes
How You'll Work.
Team & Collaboration
Partner with creative, localization, and regional stakeholders to ensure ads are accurate, culturally relevant, platform-compliant, and aligned with performance testing needs.; Work with analytics, data science, and measurement partners to validate campaign data and troubleshoot reporting discrepancies.; Support agency, platform partner, and vendor coordination.
Process & Methodology
Manage multiple campaigns, markets, deadlines, and stakeholders at once.
Full Job Description
Job Summary: We are looking for a Growth Marketing Specialist, North America to support the execution, optimization, and operational management of paid media campaigns across key markets. The Growth Marketing Specialist will help implement campaign strategies, monitor performance, coordinate creative and localization workflows, maintain reporting accuracy, and ensure campaigns are launched and optimized efficiently across assigned performance media platforms. Job Expectations: Execute and support paid media campaigns across assigned markets, including campaign setup, QA, launch, monitoring, pacing, optimization, and reporting. Manage day-to-day campaign operations across global performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms. Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings based on approved growth plans. Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs. Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate. Assist with budget pacing and reallocation recommendations across markets, platforms, campaigns, ad groups, audiences, and creative assets. Support structured testing roadmaps across creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features. Coordinate performance creative workflows, including briefing, asset trafficking, localization, naming conventions, version control, approvals, uploads, and post-launch performance tracking. Partner with creative, localization, and regional stakeholders to ensure ads are accurate, culturally relevant, platform-compliant, and aligned with perfor
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