Lyft
GrowthMarketingManager,Programmatic
“Growth Marketing Manager, Programmatic at Lyft. Skills: Programmatic media, User acquisition, Data analysis, Experimentation. Own strategy execution. Own optimization execution”
What You'll Achieve.
Drive new user growth
Industry & Context.
Data-driven decision making; Analytical skills
What They're Looking For.
Must Have
5+ years growth marketing, 5+ years paid acquisition, Advanced SQL skills, Advanced Excel skills, Hands-on DSP experience, Audience strategy experience, Signal testing experience, Bid optimization experience, Campaign architecture experience, Display campaign experience, Video campaign experience, Native campaign experience, Analytical proficiency in Excel, Building performance models, Synthesizing data into recommendations, Designing A/B tests, Executing A/B tests, Optimizing campaigns, Translating results into decisions, Operating independently, Taking full ownership, Driving projects from inception, Working in fast-paced environment, Adapting to shifting priorities, AI tool usage
Nice to Have
Experience with The Trade Desk, Experience with DV360, Experience with AI agents, Experience developing AI prompts, Experience integrating AI
What You'll Do.
Own strategy execution
Own optimization execution
Build manage scale campaigns
Develop channel roadmaps
Work cross-functionally
Expand acquisition capabilities
Conduct ad-hoc analyses
Drive recommendations
Improve campaign performance
Improve campaign efficiency
Bring efficiency approach
How You'll Work.
Team & Collaboration
Cross-functionally with Marketing; Cross-functionally with Product; Cross-functionally with Analytics; Cross-functionally with Business teams
Process & Methodology
Roadmap planning
Applying for this Growth Marketing Manager, Programmatic role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
ANONYMOUS · UNFILTERED
What do employees actually say about Lyft?
Real rants from real employees. Read before you apply.