Semgrep
Application Security Testing
GrowthMarketingManager,PLG
“Growth Marketing Manager, PLG at Semgrep. Skills: Top-of-funnel campaigns, Landing pages & CRO, Messaging & Content, Experimentation, Reporting & Measurement. Develop and execute campaigns across paid, organic, and owned channels designed to drive awareness and free product sign-ups. Own campaign strategy and messaging end to end, from concept through execution and reporting”
What You'll Achieve.
Drive awareness; Increase free product sign-ups; Get developers and security engineers in the door; Facilitate a clean handoff of new sign-ups; Ensure users marketing brings in are set up for activation and adoption; Continuously improve conversion rates; Drive targeted acquisition; Sharpen our positioning and messaging; Compound on what works; Tie marketing activity to free product growth
Industry & Context.
2-3 days a week in our San Francisco office
What They're Looking For.
Must Have
4+ years of experience in growth marketing at a B2B SaaS company with a developer or technical audience, Hands-on experience running campaigns and experiments focused on driving free product sign-ups or trials, Deeply data-driven. You know how to instrument a funnel, run a test, and turn results into action, CRO instincts and experience optimizing landing pages, CTAs, and sign-up flows, Comfortable owning messaging and content for a technical audience without needing a lot of direction, Experience with paid social, paid search, and organic channels targeting developers or security practitioners, Used tools like Marketo, Salesforce, and web analytics platforms to track and report on campaign performance
Nice to Have
Experience at a security, developer tools, or open-source company, Familiarity with community-led growth motions and how open-source communities can serve as a top-of-funnel channel, Background in conversion rate optimization across landing pages and product sign-up flows, Experience marketing to both developers and security practitioners and understanding how their behaviors differ
What You'll Do.
Develop and execute campaigns across paid
and owned channels designed to drive awareness and free product sign-ups
Own campaign strategy and messaging end to end
from concept through execution and reporting
Build mini-campaigns tied to specific features
and product moments to drive targeted acquisition
Own the growth landing page strategy
and optimizing pages focused on driving free sign-ups and feature usage
Run A/B and multivariate tests across landing pages
and page structure to continuously improve conversion rates
Develop and own top-of-funnel messaging that speaks to developers and security engineers in a way that resonates
Create and test content across formats including ads
and organic social to drive awareness and sign-ups
Stay close to what competitors are doing and use that to sharpen our positioning and messaging
Build and maintain a structured experimentation roadmap: hypotheses
Run experiments across acquisition channels
and campaign messaging
Document learnings and share them broadly so the team compounds on what works
Own top-of-funnel reporting: traffic
and campaign attribution
Define and track KPIs that tie marketing activity to free product growth
Present performance and learnings to product and marketing leadership on a regular cadence
How You'll Work.
Team & Collaboration
Work closely with Product, Lifecycle, and Web to connect marketing motion to free product adoption; Partnering with the Product Growth and Engineering teams to facilitate a clean handoff of new sign-ups; Partner with web and design to move quickly on experiments without sacrificing quality; Champions a culture of collaboration and accountability by effectively navigating resistance and diverse perspectives into clear, actionable decisions; Partners across functions to implement change, balancing empathy for stakeholders with a bias toward execution
Process & Methodology
Build and maintain a structured experimentation roadmap: hypotheses, tests, results, and iteration
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