GrowthMarketingManager,Organic

## As our Growth Marketing Manager, you will be responsible for Owning the website experience and driving CRO — taking end-to-end ownership of website strategy, UX, content hierarchy, and technical performance. You'll run a structured A/B testing programme to drive CRO, drive measurable improvements in visitor-to-SQL conversion rates, and partner with the paid media team on landing page strategy to maximise campaign ROI. Building and executing SEO strategy for sustainable organic growth — owning Tracksuit's organic search presence across ANZ, US, and UK markets. Working with agency and developer resources, you'll lead technical SEO, content strategy, link building, and domain authority — establishing baselines, identifying quick wins, and building a prioritised roadmap for sustained growth. Establishing Tracksuit's presence in AI-powered search (AEO) — building our citation strategy across AI platforms including ChatGPT, Perplexity, and Claude. You'll optimise content and structured data to increase our likelihood of appearing in AI-generated responses, and stay ahead of emerging best practices as this landscape evolves. Driving experimentation discipline and translating insight into action — designing and running experiments across organic channels, using data from GA4, HubSpot, and product usage to uncover funnel bottlenecks and growth opportunities. You'll build experimentation velocity across the team, prioritising based on impact and speed to learn. ## That's the role — so who are you? You have 4+ years in growth marketing, SEO, or digital marketing — ideally in a B2B SaaS environment where you had to earn every lead. You have strong technical fluency in SEO — site architecture, schema, crawlability, link equity — and can direct agencies and developer resources effectively. You have a proven track record of optimising websites for conversion: you've run A/B tests, improved funnel metrics, and you can show the results. You're a builder, not just an optimiser — y