Booksy
Information Technology and Services
GrowthMarketingManagerECommerce(m/f/d)
“Growth Marketing Manager E-Commerce (m/f/d) at Booksy. Skills: Growth Marketing, E-commerce, Lifecycle Marketing, CRM, Activation Funnels, Marketing Calendar Management, E-commerce Storytelling. Planning, designing, and executing the strategy to activate the Provider (Px) base. Ownership of the Px marketing calendar, including planning, scheduling, and executing all seasonal campaigns, product launches, promotions, and LCM to drive orders and GMV”
What You'll Achieve.
Fundamentally changing the purchasing habits of our Provider (Px) base; Disrupting the routine of Providers buying professional supplies elsewhere; Mapping and executing the complete buyer journey; Building initial awareness of the Booksy Store; Driving that crucial first purchase; Designing the activation funnels that turn one-time shoppers into loyal, returning buyers; Shifting behavior until the Booksy Store becomes their undisputed, top-of-mind destination for all their supply needs; Drive orders and GMV
Industry & Context.
Inventively solving problems; Helping create clarity when things get confusing; Prioritising your own path within ambiguity; Deep analytical skills
What They're Looking For.
Must Have
3+ years of experience in e-commerce growth marketing, digital marketing, lifecycle marketing, or CRM, A "player-coach" mentality, Proven track record of designing and executing activation funnels, Hands-on experience with marketing automation/CRM tools with the ability to independently set up, test, and launch email, push, and SMS campaigns from scratch, Capabilities in marketing calendar management and e-commerce storytelling, Deep analytical skills to monitor funnel effectiveness and campaign ROI, Fluent in Polish and English
Nice to Have
Professional experience or genuine interest in the beauty/cosmetics category, Experience or good understanding of an e-commerce marketplace ecosystem, ideally B2B, Copywriting skills, focusing on performance-driven messaging for quick turn-around campaigns, Excellent self-organization, with a high level of independence and a results-oriented approach to manage your own end-to-end workflow
What You'll Do.
and executing the strategy to activate the Provider (Px) base
Ownership of the Px marketing calendar
and executing all seasonal campaigns
and LCM to drive orders and GMV
Crafting and executing ongoing marketing campaigns and mass communication to ensure Providers find attractive promotions
and purchasing inspiration
and reporting on the effectiveness of Px activation funnels and campaign results
Optimizing future actions based on performance data
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