GrowthMarketingManager

Workable is an all-in-one HR platform trusted by over 31,000 businesses worldwide. We combine the world's most widely used Applicant Tracking System with a full HR suite — giving companies everything they need to hire great people and help them thrive. We're a team that cares about doing things well — and about the people we do it with. We are looking for a **Growth Marketing manager** to join our marketing team. Key responsibilities include: * Develop and lead demand generation programs across multiple channels, including email, nurture sequences, and webinars, to generate qualified leads. * Provide strategic guidance and execution direction for industry-specific verticals, staying informed on market landscape and trends. * Own and optimize lifecycle marketing workflows, such as lead nurturing, post-conversion journeys, onboarding touchpoints, and upsell/expansion campaigns, to maximize engagement and conversions. * Collaborate closely with Sales and Marketing Operations to measure and report on demand generation performance, continuously optimizing campaigns for pipeline impact. * Build and scale industry/vertical segmentation for targeted campaigns, ensuring alignment with business objectives. * Run account-based marketing (ABM) campaigns and programs to support vertical-specific growth. * Write compelling demand generation and lifecycle marketing content, including emails, nurture content, and webinar copy. * Conduct market research and deliver written reports and insights to Sales and Marketing teams. * Guide and coordinate cross-functional initiatives, partnering with Sales on ICP/segmentation and pipeline goals, without direct people management responsibility. **Requirements** * Bachelor’s degree in Marketing, Business, or a related field * 5+ years of marketing experience, including 3+ years in demand generation at a B2B SaaS company * Experience developing and leading demand generation programs across email, nurture sequences, and webinars * Proven ability