Skylight
Technology
GrowthMarketingManager
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optimal for Manager candidates.
“Growth Marketing Manager at Skylight. Skills: Paid acquisition, Creative testing, Marketing spend. Scale paid search spend. Scale social spend”
What You'll Achieve.
Drive 0-1 paid media; Manage CPA targets; Improve performance
Industry & Context.
Optimize marketing spend; Maximize CPA efficiency
What They're Looking For.
Must Have
4–7 years growth marketing, Hands on Meta Ads, Hands on Google Ads, Brief creative teams, Present creative performance data, Scaling budgets, MER, CPA, ROAS, CTR, Thumbstop, MMM, MTA, Incrementality
Nice to Have
Familiarity with MMM, Familiarity with MTA, Familiarity with incrementality
What You'll Do.
Scale paid search spend
Rapid creative iteration
Adhere to MER targets
Adhere to CPA targets
Adhere to Contribution targets
Develop creative testing plan
Generate business learnings
Inform creative roadmap
Inform product positioning
Provide creative briefs
Provide creative feedback
Test marketing angles
Validate marketing angles
Manage campaign structure
Manage keyword strategy
Maximize CPA efficiency
Monitor auction insights
Monitor impression share
Use third-party tools
Report performance insights
Make actionable recommendations
How You'll Work.
Team & Collaboration
Growth team; New Business GMs; Product Marketing
Communication Scope
Performance-based briefs; Performance insights
Process & Methodology
Creative testing roadmap
Full Job Description
Skylight is a technology startup building the OS of the family. We make Skylight Calendar, the smart calendar loved by millions of families (plus [_Wired_](https://www.wired.com/story/are-digital-wall-calendars-worth-it/) and [_the Wirecutter_](https://www.nytimes.com/wirecutter/reviews/skylight-calendar-review/)). Our latest product is [_Calendar 2_](https://myskylight.com/calendar/), which just launched to rave reviews. Our mission is to connect loved ones by creating the world’s simplest products and services that improve family life. Our founders are former venture capitalists and serial entrepreneurs who have scaled this business to $300M+ in annual revenue while being _completely bootstrapped and profitable_. We get to grow a happy, healthy company focused on making products our customers love _without investors breathing down our necks._ Smart, hardworking people who care about making _actually meaningful products_ love working here. People like you. We’re busy inventing new ways to simplify family life and help parents raise great kids – and we need your help! Come invent something new with us. **About the Role:** We're seeking an analytical and detail-oriented Growth Marketing Manager to support the Growth team in owning the paid acquisition strategy for new product innovation. This role will report to the Director of Growth while closely collaborating with New Business GMs to drive 0-1 paid media efforts, manage cost per acquisition targets and develop a rigorous creative testing roadmap. The ideal candidate is a strong communicator with a passion for creative testing and optimizing marketing spend. **Responsibilities:** * Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products while adhering to MER, CPA and Contribution targets * Develop a high velocity creative testing plan that generates actionable business learnings and informs the future creative roadmap and product positioning * Provide clear, pe
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