GrowthMarketingManager

Growth Marketing Manager San Francisco, CA, New York City, NY, or London, UK Sigma is hiring a Growth Marketing Manager to turn social, community, and advocacy into channels that actually drive inbound. Most companies run these as brand awareness and grade them on impressions. We see them as a path to growth, and the person in this role will own that bet. You'll own Sigma Public as a growth engine and run the social, creator, and advocacy programs that feed it, including a new employee-generated content motion that turns the people who work here into our most credible marketing. This is a new role with wide latitude on strategy and tooling. You'll report into marketing leadership and work closely with Product Marketing, Product, and the data team. You'll be measured on growth, not activity: weekly active builders on Sigma Public, the volume and quality of creator and employee content going out each week, and the inbound that those channels generate. What You'll Do 1. Own Sigma Public as a Growth Channel Own the metric: Grow weekly active builders on Sigma Public from the hundreds into the thousands. This is your number. Own the marketing: Run the launches, campaigns, and content that get people building on Sigma Public and sharing what they make. Close the loop: Turn builders into sharers and shares into sign-ups, so Sigma Public compounds the way the best freemium products do. 2. Run Our Social Media Accounts Own the channels: Run Sigma's social presence day to day, starting with LinkedIn and extending to wherever our buyers and builders actually spend their time. Drive inbound: Treat social as a pipeline channel, not a billboard. Build the cadence, formats, and hooks that move people from a scroll to a sign-up. Test new platforms: Find the next channel before the category does, run cheap experiments, and double down on whatever earns its keep. 3. Build the Advocacy and Creator Program Stand it up from scratch: Design the program that turns customers, builders, and