Paired
SaaS
GrowthMarketingManager
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optimal for Mid candidates.
“Growth Marketing Manager at Paired. Skills: Growth Marketing, Conversion Rate Optimization, Retention Marketing, Marketing Automation. Run A/B testing program. Partner with design and engineering”
What You'll Achieve.
Own pre-conversion KPIs; Own upgrade conversion rate; Own monthly churn rate and retention KPIs
Industry & Context.
Use heatmaps, session recordings, and funnel analytics to identify friction and prioritize tests
What They're Looking For.
Must Have
4 to 6 years in lifecycle, retention, or marketing automation, Hands-on builder experience with a modern behavioral ESP, Capable of configuring complex trigger logic, Direct experience running CRO programs, understanding of event-based trigger architecture, Ability to both write on-brand copy and configure behavioral logic, Track record of improving conversion, retention, or upgrade rates, Comfortable with data, Experience integrating NPS or satisfaction surveys into a marketing workflow
Nice to Have
Marketing to student audiences or price-sensitive consumer segments, Familiarity with Segment or comparable CDPs, Background in product-led growth or freemium conversion, Experience building lifecycle and CRO infrastructure from scratch, Familiarity with email verification tools and deliverability best practices
What You'll Do.
Run A/B testing program
Partner with design and engineering
Use analytics to identify friction
Own pre-conversion KPIs
Maintain prioritized test backlog
Build and optimize email sequences
Configure trigger logic in ESP
Write or direct copy for sequences
Run A/B tests on email
Own upgrade conversion rate
Build user Satisfaction Score
Define and route retention segments
Deploy survey framework
Recalibrate segment thresholds
Own monthly churn rate
Own domain authentication
Scope event tracking pipeline
Build reusable template library
Build unified performance dashboard
Contribute strategic input on acquisition email
How You'll Work.
Team & Collaboration
Partner with design and engineering to ship tests; working with engineering to ensure events fire correctly; Scope the event tracking pipeline with engineering; You contribute strategic input on sequence structure and copy; flag handoff opportunities between acquisition and lifecycle
Process & Methodology
Maintain a prioritized test backlog tied to revenue impact
Full Job Description
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. We’re looking for a hands-on **Growth Marketing Manager**. This is a builder role. The strategy exists. The infrastructure does not. You will make the calls, build the systems, and own the outcomes. ### Responsibilities * Conversion Rate Optimization 1. Run a continuous A/B testing program across landing pages, paywall, pricing page, signup flow, and checkout. 2. Partner with design and engineering to ship tests quickly and instrument them correctly. 3. Use heatmaps, session recordings, and funnel analytics to identify friction and prioritize tests. 4. Own pre-conversion KPIs: visitor-to-signup rate, signup-to-paid conversion, paywall conversion, and checkout completion. 5. Maintain a prioritized test backlog tied to revenue impact. * Upsell System (Free to Paid) 1. Build and optimize five behavioral email sequences tied to distinct user signals: ghost signups, unused credits, exhausted credits, partial feature adoption, and high-usage approaching limit. 2. Configure trigger logic in the ESP, working with engineering to ensure events fire correctly. 3. Write or direct copy for all upsell sequences. 4. Run ongoing A/B tests on subject lines, angle, timing, and CTAs. 5. Own upgrade conversion rate as a primary KPI. * Retention System (Paid User Engagement) 1. Build a 0-to-100 user Satisfaction Score combining usage, feature engagement, survey response, and login behavior. 2. Define and route the four retention segments (Champion, Engaged, At-Risk, Dormant) into distinct email sequences. 3. Deploy the full survey framework: onboarding NPS, quarterly NPS, feature feedback, re-engagement, and churn surveys. 4. Recalibrate segment thresholds quarterly. 5. Own monthly churn
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