Paired
SaaS
GrowthMarketingManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Growth Marketing Manager at Paired. Skills: Growth Marketing, Conversion Rate Optimization, Lifecycle Marketing, Retention Marketing, Marketing Automation. Run a continuous A/B testing program across landing pages, paywall, pricing page, signup flow, and checkout.. Partner with design and engineering to ship tests quickly and instrument them correctly.”
What You'll Achieve.
Own pre-conversion KPIs: visitor-to-signup rate, signup-to-paid conversion, paywall conversion, and checkout completion.; Own upgrade conversion rate as a primary KPI.; Own monthly churn rate and retention KPIs.
Industry & Context.
Use heatmaps, session recordings, and funnel analytics to identify friction and prioritize tests.
What They're Looking For.
Must Have
4 to 6 years in lifecycle, retention, or marketing automation, ideally SaaS, consumer tech, or subscription., Hands-on builder experience with a modern behavioral ESP (Klaviyo, Customer. io, or comparable)., Capable of configuring complex trigger logic, not just sending campaigns., Direct experience running CRO programs: hypothesis-driven testing, statistical rigor, shipping tests with design and engineering, and tools like VWO, Optimizely, or GA experiments., understanding of event-based trigger architecture and how to specify events for engineering., Ability to both write on-brand copy and configure behavioral logic., Track record of improving conversion, retention, or upgrade rates through measurable programs., Comfortable with data: define segments, read performance reports, make data-informed decisions., Experience integrating NPS or satisfaction surveys into a marketing workflow.
Nice to Have
Marketing to student audiences or price-sensitive consumer segments., Familiarity with Segment or comparable CDPs., Background in product-led growth or freemium conversion., Experience building lifecycle and CRO infrastructure from scratch., Familiarity with email verification tools and deliverability best practices.
What You'll Do.
Run a continuous A/B testing program across landing pages
Partner with design and engineering to ship tests quickly and instrument them correctly.
and funnel analytics to identify friction and prioritize tests.
Build and optimize five behavioral email sequences tied to distinct user signals.
Configure trigger logic in the ESP
working with engineering to ensure events fire correctly.
Write or direct copy for all upsell sequences.
Run ongoing A/B tests on subject lines
Build a 0-to-100 user Satisfaction Score combining usage
Define and route the four retention segments into distinct email sequences.
Deploy the full survey framework.
Own domain authentication (SPF
DMARC) and deliverability.
Scope the event tracking pipeline (Segment or equivalent) with engineering.
Build a reusable template library and list hygiene workflows.
Build a unified performance dashboard covering CRO and lifecycle KPIs.
Contribute strategic input on sequence structure and copy for acquisition email.
Flag handoff opportunities between acquisition and lifecycle.
How You'll Work.
Team & Collaboration
Partner with design and engineering to ship tests quickly and instrument them correctly.; working with engineering to ensure events fire correctly.; Scope the event tracking pipeline (Segment or equivalent) with engineering.
Process & Methodology
Maintain a prioritized test backlog tied to revenue impact.
Full Job Description
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. We’re looking for a hands-on **Growth Marketing Manager**. This is a builder role. The strategy exists. The infrastructure does not. You will make the calls, build the systems, and own the outcomes. ### Responsibilities * Conversion Rate Optimization 1. Run a continuous A/B testing program across landing pages, paywall, pricing page, signup flow, and checkout. 2. Partner with design and engineering to ship tests quickly and instrument them correctly. 3. Use heatmaps, session recordings, and funnel analytics to identify friction and prioritize tests. 4. Own pre-conversion KPIs: visitor-to-signup rate, signup-to-paid conversion, paywall conversion, and checkout completion. 5. Maintain a prioritized test backlog tied to revenue impact. * Upsell System (Free to Paid) 1. Build and optimize five behavioral email sequences tied to distinct user signals: ghost signups, unused credits, exhausted credits, partial feature adoption, and high-usage approaching limit. 2. Configure trigger logic in the ESP, working with engineering to ensure events fire correctly. 3. Write or direct copy for all upsell sequences. 4. Run ongoing A/B tests on subject lines, angle, timing, and CTAs. 5. Own upgrade conversion rate as a primary KPI. * Retention System (Paid User Engagement) 1. Build a 0-to-100 user Satisfaction Score combining usage, feature engagement, survey response, and login behavior. 2. Define and route the four retention segments (Champion, Engaged, At-Risk, Dormant) into distinct email sequences. 3. Deploy the full survey framework: onboarding NPS, quarterly NPS, feature feedback, re-engagement, and churn surveys. 4. Recalibrate segment thresholds quarterly. 5. Own monthly churn
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