Mento
SaaS
GrowthMarketingManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Growth Marketing Manager at Mento. Skills: Growth experimentation engine, B2B SaaS demand generation, AI-native workflow, HubSpot, pipeline optimization. Build Mento’s growth experimentation engine, test and validate new growth channels, improve value from validated events and channels, turn product marketing into pipeline, own modern growth operations, and improve funnel conversion.”
What You'll Achieve.
Increase the pipeline impact of our validated channels, with a particular focus on referrals and events. Own the conversion path before, during, and after each program. Translate ICP, positioning, launch narratives, customer proof, product messaging, and use-case stories into campaigns that create measurable demand. Build, launch, measure, and optimize growth programs. Improve funnel conversion. Care about pipeline quality, not just lead volume.
Industry & Context.
funnel conversion; identifying conversion points; diagnosing conversion issues
AI-native in how they work. Excited to join a company operating at the cutting edge of human + AI coaching, and contributing to a culture where every team member is a builder. Remote-first and believe in flexibility and autonomy. Strongly believe diversity of experience, perspective, and background leads to a better environment for our team and a better product for our users.
What They're Looking For.
Must Have
4–7+ years of experience in B2B SaaS demand generation, growth marketing, revenue marketing, lifecycle marketing, or a related role. Experience generating qualified pipeline for a sales-led motion. Hands-on experience with HubSpot. Comfortable working with tools like Clay, Apollo, enrichment platforms, sales engagement tools, AI research tools, and workflow automation systems. Ability to build lists, enrich accounts, identify signals, personalize campaigns, support Sales follow-up, and improve campaign performance. Experience making events perform (account engagement, meeting conversion, follow-up quality, opportunity creation, pipeline influence). Comfortable building dashboards, interpreting funnel data, diagnosing conversion issues, and making clear recommendations based on performance. Ability to design growth strategy and execute the work. Comfortable writing copy, building campaigns, setting up programs, analyzing performance. Curious about coaching, learning, and human development.
Nice to Have
AI-native in how they work. Excited to join a company operating at the cutting edge of human + AI coaching. Contributor to a culture where every team member is a builder.
What You'll Do.
Build Mento’s growth experimentation engine
test and validate new growth channels
improve value from validated events and channels
turn product marketing into pipeline
own modern growth operations
and improve funnel conversion.
How You'll Work.
Team & Collaboration
Work closely with Product Marketing, Sales, and Go-to-Market Engineering. Partner with Product Marketing to translate ICP, positioning, launch narratives, customer proof, product messaging, and use-case stories into campaigns. Partner closely with sales to turn leads into qualified opportunities. Partner closely with Product Marketing, Sales, GTM Engineering, RevOps, Content, Design, and company leadership.
Communication Scope
messaging instincts; writing copy; sales enablement
Process & Methodology
experiment backlog, prioritization, campaign briefs, success criteria, launch process, reporting cadence, post-test learnings
Full Job Description
Growth Marketing Manager ABOUT MENTO Mento is on a mission to increase human potential at global scale and help people — and companies — grow. We believe coaching is one of the most powerful ways to unlock meaningful professional growth. We also believe the future of coaching is human + AI: deeply human where trust, judgment, and connection matter most, and intelligently augmented where technology can make coaching more measurable, actionable, and scalable. Mento pairs leaders with top operators in their field for 1:1 coaching and mentorship, supported by Moments, our AI intelligence layer that turns coaching into real-time insight. Our customers include Anthropic, OpenAI, Vercel, 1Password, Brex, Whatnot, Gusto, and Hims & Hers. We’re backed by leading investors including Slow Ventures, M13, and Twelve Below. ABOUT THE ROLE We’re looking for a Growth Marketing Manager to build Mento’s growth experimentation engine for our sales-led go-to-market motion. You’ll help Mento reach HR, L&D, and people leaders who are rethinking how coaching, development, and AI-enabled insight can help employees grow at work. This is a hands-on, high-impact role at an early-stage company for someone who is highly experimental, analytical, creative, and comfortable moving quickly from hypothesis to campaign to learning. You’ll help scale channels that are already working, build new ones from the ground up, and improve the conversion paths that create qualified pipeline. You’ll report to the Co-CEO and work closely with Product Marketing, Sales, and Go-to-Market Engineering. The ideal candidate is AI-native in how they work. You’re excited to join a company operating at the cutting edge of human + AI coaching, and contributing to a culture where every team member is a builder. WHAT YOU’LL DO - Build Mento’s growth experimentation engine. Create the experimentation operating system that facilitates continuous learning: experiment backlog, prioritization, campaign briefs, success criteria, l
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