GrowthMarketingManager

The company Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive. The role This is a high-impact, multi-channel role where you'll work across Paid Search, Direct Mail, and emerging digital platforms/trends to drive acquisition growth at iwoca. You won't be managing a single channel in isolation. You'll be helping automate operations, challenge model outputs, launch new products, and push into new ad formats across three interconnected areas. The thread connecting everything: using AI and automation to do more, faster, with better judgment. What you’ll work on PAID SEARCH; Account Management & Hygiene - Launch, optimise and scale campaigns across Google Search, Performance Max, Youtube and Demand Gen. - Keep the Google and Microsoft Search accounts healthy, consolidated, and growing - increasingly by building agents to handle the repetitive hygiene work (negatives, quality score triage, consolidation) and spending your own time on the non-obvious calls. Performance Insight - Build agent-driven monitoring and reporting to spot issues and opportunities faster than a human eyeballing dashboards ever could (ie. keywords, landing pages, search terms, creative assets) - Turn the resulting data into decisions: which campaigns to scale, kill, restructu