Fleetio
Transportation technology
GrowthMarketingManager
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optimal for Manager candidates.
“Growth Marketing Manager at Fleetio. Own and scale paid acquisition programs. Lead paid search strategy”
Industry & Context.
Data-driven optimization
What They're Looking For.
Must Have
5+ years B2B SaaS growth marketing, 5+ years demand generation, 5+ years performance marketing, Deep expertise paid search, Deep expertise paid social, Manage six-figure media budgets, Proven experience managing agencies, Proven experience holding agencies accountable, Balance strategic oversight, Hands-on channel knowledge, Performance analysis, Build acquisition programs, Optimize acquisition programs, Analytical mindset, Use data to drive optimization, Use data to drive investment decisions, Experience leveraging AI tools
Nice to Have
SEO strategy understanding, Organic growth understanding, Search intent optimization understanding, Familiarity with marketing automation, Familiarity with attribution, Familiarity with lead scoring, Familiarity with lead routing
What You'll Do.
Own and scale paid acquisition programs
Lead paid search strategy
Lead paid social strategy
Guide strategy with agencies
Evaluate performance with agencies
Prioritize experimentation with agencies
Ensure execution against pipeline goals
Drive efficient pipeline growth
Manage media investments
Optimize media investments
Build evergreen campaign structures
Test new creative approaches
Drive SEO initiatives
Drive organic growth initiatives
Evolve organic growth strategy
Execute organic growth strategy
Evaluate SEO performance
Identify opportunities to improve rankings
Identify opportunities to improve traffic quality
Identify opportunities to improve pipeline contribution
Leverage search insights
Use competitive research
Inform campaign strategies
Inform content strategies
Lead integrated growth campaigns
Support integrated campaign launches
Align targeting strategies
Support campaign amplification strategies
Develop landing page experiences
How You'll Work.
Team & Collaboration
Cross-functionally; Marketing; Sales; RevOps; Product Marketing; Content teams; Creative teams; Agency partners
Full Job Description
A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation! More about our team and company: Fleetio overview video: https://www.youtube.com/watch?v=YoXyXTFWbkg Our careers page: https://www.fleetio.com/careers We’re looking for a modern growth marketer who blends performance marketing expertise with strategic thinking, experimentation, and operational rigor. You know how to scale pipeline through paid search, paid social, and SEO while balancing efficiency, attribution, and long-term growth. You’re equally comfortable rolling up your sleeves inside ad platforms as you are leading agency relationships, evaluating strategy, and driving accountability across external partners. You understand how growth marketing fits into the broader revenue engine—from campaign strategy and lead flow to conversion optimization and lifecycle impact. As Fleetio’s next Growth Marketing Manager, you’ll help drive the evolution of our paid and organic acquisition engine while partnering closely with our SEO and paid media agencies to maximize performance, improve operational efficiency, and accelerate pipeline growth. Your Impact Own and scale paid acquisition programs Lead Fleetio’s paid search and paid social strategy across platforms including Google Ads, LinkedIn, Meta, YouTube, and emerging channels Partner closely with external paid media agencies to guide strategy, evaluate performance, prioritize experimentation, and ensure strong execution against pipeline goals Drive efficient pipeline growth while balancing CAC, conversion rates, lead quality, and revenue impact Manage and optimize six-figure monthly medi
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