Benevity

SaaS

GrowthMarketingManager

CA$85–125k ~AI est. Calgary, Alberta, Canada FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“Growth Marketing Manager at Benevity. Skills: Paid media, Organic discovery, Account-based marketing, Growth marketing. Plan paid media programs. Execute paid media programs”

What You'll Achieve.

Influence pipeline; Improve lead quality; Improve pipeline influence; Measure success beyond traffic; Measure success beyond CPL; Drive follow-through on next steps; Drive core strategy; Maintain testing momentum; Evolve strategy toward 80/20

Industry & Context.

SaaS
Problems you'll solve

Analytical skills; Problem-solving skills; Course-correct inefficiencies; Identify trends; Turn insights into recommendations; Identify keyword gaps

What They're Looking For.

Must Have

3–5 years experience, Hands-on paid media, Working knowledge SEO

Nice to Have

Exposure long sales cycles, Account-based marketing exposure, Ideal tech stack experience

What You'll Do.

Plan paid media programs

Execute paid media programs

Optimize paid media programs

Prioritize target accounts

Prioritize high-intent audiences

Monitor performance daily

Course-correct inefficiencies

Improve pipeline influence

Support organic discovery strategy

Execute organic discovery strategy

Answer buyer questions

Identify keyword gaps

Provide content recommendations

Contribute to dashboards

Contribute to reporting

Turn insights into recommendations

Run structured experiments

Test new content structures

Test new messaging hypotheses

Maintain testing momentum

Work with Marketing Ops

How You'll Work.

Team & Collaboration

Partner with sales; Partner with ops; Partner with content; Partner with product marketing; Work with Demand Gen; Work with ABM; Work with Sales; Work with BDRs; Work with Marketing Ops

Communication Scope

Communicate clearly

Full Job Description

MEET BENEVITY Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more! High-Level Overview Benevity is hiring a Growth Marketing Manager to own paid media and organic discovery as a connected growth engine, with a strong focus on account-based marketing (ABM) and strategic accounts. This role will report to the Sr. Manager, Digital Marketing on Benevity’s Growth Marketing team. This role is responsible for building awareness with Tier 1 and Tier 2 target accounts, capturing intent signals, and influencing pipeline through integrated paid media, SEO, AEO and GEO strategies. This role is ideal for a hands-on marketer who wants to learn fast, test aggressively and grow into broader ownership, while partnering closely with sales, product marketing, marketing ops and ABM stakeholders. What you'll do: Paid media  - Plan, execute, and optimize paid media programs across: - Paid search - Paid social (especially LinkedIn) - Retargeting - Prioritize Tier 1 and Tier 2 target accounts and high-intent audiences - Balance awareness, intent capture, and efficiency across long sales cycles - Monitor performance daily and proactively course-correct inefficiencies - Partner with sales and ops to improve lead quality and pipeline influence Organic search (SEO, AEO, GEO) - Support and execute organic discovery strategy, including: - SEO fundamentals - Answer Engine Optimization (AEO) - Generative Engine Optimization (GEO) - Optimize content to answer buyer questions clearly and a

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