GrowthMarketingManager

Growth Marketing Manager (Paid Media Focus) **Job Type:** Full-Time **Location:** 100%Remote **Timezone:** US(CST) ** Position Overview ** Own day to day execution and optimization of paid media for a subscription ecommerce company that is scaling its growth marketing function. Primary focus is Meta, with potential expansion into Google/Bing. This person needs to walk into an account that needs structural improvement and impose order. **Core Responsibilities** * Take full ownership of _Meta Ads_ account: restructure campaigns, consolidate to CBO, clean audience targeting, fix exclusion lists, and establish a sustainable account architecture * Execute a structured creative testing framework with defined pass/watch/kill thresholds and documented results * Monitor and optimize toward blended _ROAS_ targets (current floor: 2.0x, target: 2.5x) while scaling spend * Produce weekly channel performance reports with spend, _ROAS_ , CPA, CTR, _CVR_ , and creative performance breakdowns. Reports must include analysis, not just numbers. * Manage audience exclusions, customer match lists, and lookalike builds. Proactively maintain list freshness rather than waiting to be asked. * Coordinate with creative team and external agencies on asset needs, providing performance data to inform what gets produced next * Flag performance anomalies, budget pacing issues, tracking discrepancies, and attribution problems proactively * Diagnose post click conversion issues by connecting ad platform data to landing page and checkout performance * Maintain campaign naming taxonomy and organizational standards across all account **What Makes You the Right Fit** * You impose order without being asked. When you inherit a messy account, you know where to start and you move fast—without waiting for a roadmap. * You're analytical but action-oriented. You don't just surface numbers; you know what they mean and what to do next. * You close the loop. Performance data informs creative, creative informs spen