Kabam
Gaming
GrowthMarketingManager,ASO(Contract)
“Growth Marketing Manager, ASO (Contract) at Kabam. Skills: ASO, Growth Marketing, AI Tooling, Data Analysis. Develop ASO roadmap. Balance page optimizations”
What You'll Achieve.
Drive organic growth; Ensure streamlined strategy; Ensure streamlined execution; Maintain visibility rankings; Optimize performance
Industry & Context.
Identify optimization opportunities; Evaluate business impact; Analyze engagement signals; Analyze retention signals
What They're Looking For.
Must Have
2+ years in Growth Marketing, 2+ years in ASO, Mobile gaming industry experience, Deep knowledge of modern app store algorithms, Proficiency in AI-specific ASO tools, Proficiency in LLMs, Data-driven mindset, Ability to build growth models, Ability to forecast install impact, Ability to manage high-volume storefront setups, Ability to track all changes meticulously
Nice to Have
Experience with AppTweak
What You'll Do.
Balance page optimizations
Manage A/B testing schedule
Develop AI alignment strategy
Utilize generative AI tools
Scale metadata creation
Localize for target markets
Perform sentiment analysis
Lead end-to-end execution
Manage storefront asset sheets
Collaborate on high-impact assets
Brief creative services
Lead ASO for new games
Develop soft launch roadmaps
Monitor app store trends
Monitor competitor strategies
Monitor algorithm changes
Maintain visibility rankings
Advise on platform best practices
Optimize App Event Card performance
Support Product Marketing execution
Manage copywriting needs
Manage creative ideation
Manage project management
Coordinate ASO efforts
Align ASO with game calendars
Align ASO with platform features
Maintain Platform Event Card
Track performance metrics
Provide weekly recaps
Provide quarterly recaps
Deliver performance recaps
Conduct keyword research
Conduct competitor analysis
Build forecasting models
Evaluate business impact
Track post-install engagement
Track retention signals
Provide real-time information
Provide insights on business impact
How You'll Work.
Team & Collaboration
Cross-functional stakeholders; Creative Services; Product Marketing; Data Science; PMM; PRM; CS; BD
Process & Methodology
Roadmap management, A/B testing, High-volume storefront setups, Tracking changes
Applying for this Growth Marketing Manager, ASO (Contract) role?
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