iHerb
GrowthMarketingManager(APAC)
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“Growth Marketing Manager (APAC) at iHerb. Skills: Paid acquisition, Performance media, Customer acquisition, ROAS optimization. Lead paid acquisition. Manage paid media campaigns”
What You'll Achieve.
Scale efficient customer acquisition; Improve ROAS; Strengthen measurement across APAC
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
7+ years experience, Professional fluency in English
Nice to Have
Professional fluency in APAC language, Bachelor's Degree in Business
What You'll Do.
Lead paid acquisition
Manage paid media campaigns
Optimize campaigns against business goals
Develop budget allocation strategies
Lead performance creative testing
Partner with creative teams
Build structured testing roadmaps
Analyze campaign performance
Lead measurement efforts
Work with analytics partners
Evaluate platform-reported performance
Manage relationships with media platforms
Monitor performance trends
Communicate performance results
How You'll Work.
Team & Collaboration
Analytics partners; Data science partners; Creative teams; Cross-functional stakeholders; Media platforms; Regional partners; Performance agencies
Communication Scope
Performance results communication; Insights communication; Risks communication; Recommendations communication
Process & Methodology
Testing roadmaps
Full Job Description
Job Summary: We are looking for a Growth Marketing Manager, APAC to lead paid acquisition and performance media growth across key Asia-Pacific markets. This role will be based in Japan and will focus on scaling efficient customer acquisition, improving ROAS, optimizing performance creative, and strengthening measurement across APAC. This role owns the full-funnel paid media process, combining high-level strategy with hands-on execution—including campaign setup, ad trafficking, and daily optimization across Google Ads, Meta Ads Manager, etc. Job Expectations: Manage paid media campaigns across global and APAC-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, LINE, Naver, Kakao, Yahoo Japan, Rakuten, and other relevant regional paid media platforms. Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period. Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potential. Lead performance creative testing across paid social, search, display, app, and regional media platforms. Partner with creative teams to develop, test, and iterate performance assets, including static ads, short-form video, UGC-style creative, localized messaging, promotional creative, landing page concepts, and app install assets. Build and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tactics. Analyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiency. Lead measurement efforts across attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization. Work with analy
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