Vercel
Technology
GrowthMarketingManager,AgentStack
Neural analysis suggests this role is
optimal for Manager candidates.
“Growth Marketing Manager, Agent Stack at Vercel. Skills: Lifecycle campaigns, Customer retention, Product adoption. Design lifecycle campaigns. Execute lifecycle campaigns”
What You'll Achieve.
Drive measurable improvements; Improve product adoption; Improve retention
Industry & Context.
Analytical skills; Problem-solving skills; Data-driven optimizations
What They're Looking For.
Must Have
4+ years lifecycle marketing, 4+ years CRM marketing, 4+ years growth marketing, Proficiency marketing automation tools, Proficiency analytics platforms, Design and scale campaigns, Analytical skills, Problem-solving skills, Cross-functional collaboration experience, Excellent written communication, Excellent verbal communication
Nice to Have
SaaS experience, Developer tools experience, B2B technology experience
What You'll Do.
Design lifecycle campaigns
Execute lifecycle campaigns
Develop segmentation strategies
Develop personalization strategies
Deliver timely messages
Deliver relevant messages
Maintain customer journey maps
Identify friction points
Design end-to-end experiences
Build scalable programs
Implement behavioral triggers
Perform data-driven optimizations
Measure campaign performance
Report on performance
Recommend improvements
Support Sales priorities
Support Customer Success priorities
Tie into GTM strategy
Collaborate with design
Collaborate with product marketing
How You'll Work.
Team & Collaboration
Growth Product Team; Demand Generation; Product Marketing; Data Team; Sales Team; Customer Success Team; Design Team; Product Team; Engineering Team; GTM Teams
Communication Scope
Written communication; Verbal communication; Technical audiences; Business audiences
Full Job Description
About Vercel: Vercel is the agentic infrastructure company. We free people and agents to ship what’s next. For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience. Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents. We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next. About the Role: As a Growth Marketing Manager, you’ll design and execute multi-channel programs that guide developers and enterprise customers through their journey with Vercel—from onboarding and adoption to retention and expansion. Your work will directly influence how customers experience the platform, ensuring they realize the full value of Vercel’s products. You’ll partner closely with the Growth Product Team, Demand Generation, Product Marketing, Data to deliver personalized, impactful lifecycle communications that scale globally. This is a high-visibility role with the opportunity to impact both revenue and customer engagement. What You Will Do: End-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and long-term retention. Segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders. Develop and maintain customer journey maps to identify friction points, optimize touchpoints, and design end-to-end experiences that drive conversion, retention, and loyalty. Automated workflows and experimentation, building scalable programs with behavioral triggers, A/B testing,
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