Sanction Scanner

RegTech

GrowthMarketingLead

Üsküdar, Turkey FULL TIME
The Brief

“Growth Marketing Lead at Sanction Scanner. Skills: Growth marketing, Full funnel ownership, Experimentation, Data-driven decision making, Hands-on execution. Build and scale the full growth engine across inbound, outbound, paid, SEO, content, email, events, web and lifecycle. Turn organic content, SEO, GEO and the website into a compounding lead-gen channel”

What You'll Achieve.

Move the needle on a company scaling globally in financial compliance; Turn marketing into a predictable, measurable growth machine; Build the growth engine that takes us to the next stage; Own the full funnel — from how prospects find us to how how they convert, expand and stay; Generate pipeline; Achieve pipeline conversion; Compounding lead-gen channel; Open doors inside our ICP; Generate pipeline and build authority; Rank, convert and earn trust; Generate qualified pipeline; Win deals; Know exactly what's driving pipeline — and act on it fast

Industry & Context.

RegTech

What They're Looking For.

Must Have

5+ years of B2B marketing experience, ideally in SaaS, FinTech, or RegTech, Proven growth track record — you've turned marketing budgets into real, measurable pipeline, Fluent with AI tools and automations — actively use AI in your day-to-day for content, research, ops, analytics and campaign workflows and you build automations to compound your output instead of just adding headcount, Deep fluency across paid (Google, LinkedIn), SEO, content, email, lifecycle, events, webinars, web and outbound, Data-driven to the core — comfortable with analytics, attribution, and making every decision from data, Experiment mindset — you test, measure, learn, and move fast, brand and content instincts — you know great copy and positioning when you see it, Hands-on operator who can execute today and build a team tomorrow, Excellent written and verbal communication

Nice to Have

Experience marketing to financial institutions or regulated industries is a plus

What You'll Do.

Build and scale the full growth engine across inbound

GEO and the website into a compounding lead-gen channel

gated assets (whitepapers

guides) and conversion paths

Partner with sales to build outbound sequences

ABM plays and target-account campaigns

Launch and scale new GTM initiatives (acquisition

MQL → SQL conversion and lifecycle nurture)

Build industry events

regional roundtables and webinars that generate pipeline and build authority

Publish thought leadership (whitepapers

content engineered to rank

convert and earn trust)

Build and execute integrated campaigns that generate qualified pipeline across Europe

and measure growth experiments weekly

Turn content into a compounding growth channel — blog

thought leadership — all engineered for search and conversion

Run continuous competitor analysis — positioning

share of voice and product moves

and attribution to know exactly what's driving pipeline — and act on it fast

Shape the brand (how we look

then hire and grow a marketing team as pipeline scales

How You'll Work.

Team & Collaboration

Partner with sales to align on ICP, messaging, and pipeline generation; Work closely with the sales team to make sure every MQL converts; Collaborate with a caring, high-energy team working across multiple markets

Communication Scope

Excellent written and verbal communication

Free ATS check

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