GrowthMarketingLead

About Us Rho is the modern banking platform built for startups. Open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support. THE ROLE Rho is hiring a Growth Marketing Lead to own acquisition end-to-end across both paid and organic channels, bringing more tech-forward businesses onto Rho. You'll work directly with the VP of Marketing, and you'll partner with and mentor our Growth Associate across both acquisition and lifecycle. This is a builder's seat with real ownership. You'll set the creative and channel strategy, move fast, test relentlessly, and put real budget behind what works. If you do your best work when you own the outcome end to end, read on. This is an IC role for someone with 5+ years of experience who has owned both paid and organic channels and a number, moved fast without sacrificing rigor, and has genuine fluency with AI as part of how they work - not as a tool they're learning, but as a tool that already changes what they can ship in a week. WHAT YOU'LL DO - Launch and scale growth channels end to end, paid and organic: paid social, YouTube, organic social, and influencer and affiliate plays. You own strategy, targeting, creative direction, testing, and optimization. - Treat creative as the growth lever. Performance is a creative and targeting problem before it's a budget problem. You'll run high-velocity creative testing, read the signal fast, and pour fuel on what works. - Build the playbook for acquiring tech-forward small businesses at scale: find the channels and creative that reach them efficiently, prove the model, and scale what works segment by segment. - Own a number. You'll carry CAC, LTV, and payback targets, decompose them, run bets against them, and stay honest about what's working and what isn't. - Partner with and mentor our Growth Associate, including close collaboration on lifecycle marketing - onboarding, activation, and retention - so paid a