Harrison. ai

Healthcare

GrowthMarketingDirector

United States FULL TIME Remote Friendly
The Brief

“Growth Marketing Director at Harrison. ai. Skills: Growth Marketing, Demand Generation, Account-Based Marketing (ABM). Architect and scale demand generation programs. Drive pipeline and revenue growth”

Industry & Context.

Healthcare
Problems you'll solve

Leverage AI and data-driven insights; Analytical skills; Data-driven approach to decision-making

What They're Looking For.

Must Have

10+ years of marketing experience, at least 5 years in a growth or demand gen role at a high-growth tech company, Proven success managing enterprise programs at scale, B2B foundation paired with B2C instincts, Experience in matrix organisations and complex sales environments, analytical skills with demonstrated pipeline and revenue contribution, Technical proficiency with marketing automation, CRM, and attribution platforms, Deep knowledge of demand generation methods and multi-channel campaign execution, Data-driven approach to decision-making that drives marketing strategies and go-to-market initiatives, Proven experience with B2B organic and paid channels including LinkedIn Ads, ABM platforms, and vertical-specific platforms, Excellent communication skills, comfort working autonomously in fast-paced environments, Comfort building internal tools and workflows with AI, Low ego, high direct, collaborative, and focused on outcomes, Bachelor's degree (e. g. Marketing, Business, science, or engineering)

Nice to Have

Preference for AI or health tech company experience, Experience building marketing programs for new product categories or innovations

What You'll Do.

Architect and scale demand generation programs

Drive pipeline and revenue growth

Create unified narratives across segments

Build scalable systems for market opportunity identification

Build scalable systems for lead qualification

Build scalable systems for customer acquisition

Develop and drive growth marketing strategies

Execute effective ABM programs

Build scalable strategies and tactics

Accelerate revenue growth

Design and orchestrate targeted ABM campaigns

Extend and adapt foundational product marketing messages

Develop segment-specific campaign materials

Own the demand generation engine

Manage paid advertising

Manage organic programs

Manage account-based plays

Manage channel strategy

Establish analytics for campaign performance

Communicate performance results and insights

Own campaign operations

Coordinate stakeholders

Ensure timely delivery of campaign components

Drive email and lifecycle marketing

Elevate content and social as growth channels

Develop strategies rooted in SEO

Develop strategies rooted in AEO

Develop strategies rooted in ABM

Develop strategies rooted in distribution logic

Develop strategies rooted in audience insight

How You'll Work.

Team & Collaboration

Working with sales and customer success to ensure ABM programs directly support pipeline goals; Partner with sales, CS and product teams to identify opportunities; Ensure ABM initiatives directly support account growth objectives; Partner with Sales to align on pipeline targets; Ensure tight feedback loops between marketing activity and revenue; Communicate performance results and insights to marketing, sales, and leadership teams; Coordinate stakeholders; Work with brilliant minds from every corner of the globe in a culture built on trust, autonomy, and genuine teamwork

Communication Scope

Excellent communication skills; Comfort working autonomously in fast-paced environments

Process & Methodology

Manage timelines, Coordinate stakeholders, Ensure timely delivery of campaign components

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