Cengage Group
GrowthMarketingDirector
“Growth Marketing Director at Cengage Group. Skills: Growth Marketing Strategy, Acquisition, Retention, Lifecycle Marketing, Experimentation, Analytics. Develop and implement a comprehensive growth marketing strategy aligned to business goals. Identify and prioritize high‑impact growth opportunities across the customer lifecycle”
What You'll Achieve.
Drive sustainable revenue growth; Accelerate customer and revenue growth; measurable growth in revenue, users, or pipeline
Industry & Context.
analytical mindset with hands‑on experience using data to inform decisions
What They're Looking For.
Must Have
Minimum of 8 years of experience in growth, performance, or digital marketing, Proven track record of driving measurable growth in revenue, users, or pipeline, Deep expertise in paid acquisition channels (Google, Meta, etc. ), analytical mindset with hands‑on experience using data to inform decisions, Experience with experimentation frameworks and marketing technology stacks, Exceptional leadership, communication, and partner management skills, Experience in B2B / B2C / SaaS / e‑commerce, Experience scaling growth in a fast‑paced or high‑growth environment
Nice to Have
Familiarity with CRM, marketing automation, and analytics tools
What You'll Do.
Develop and implement a comprehensive growth marketing strategy aligned to business goals
Identify and prioritize high‑impact growth opportunities across the customer lifecycle
Own growth objectives and key results
and performance reporting
Lead multi‑channel acquisition strategies (paid media
and conversion rates through experimentation and testing
Oversee campaign planning
Build and scale lifecycle marketing programs (onboarding
Establish a experimentation culture (A testing
Use data and insights to inform decisions and continuously improve performance
How You'll Work.
Team & Collaboration
Collaborate cross‑functionally with internal partners within Marketing, Portfolio, Product, Sales, etc.; Partner with Product and Customer teams to improve activation and reduce churn; Partner with Analytics to define metrics, dashboards, and attribution models
Communication Scope
Exceptional leadership, communication, and partner management skills
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