Standard Template Labs

IT Service and Configuration Management

Growth/Marketing

$130–180k New York, New York, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Growth / Marketing at Standard Template Labs. Skills: Brand strategy, Customer acquisition, Campaign management. Articulate STLabs brand. Translate product into messaging”

Industry & Context.

IT Service and Configuration Management

What They're Looking For.

Must Have

2-5 years experience understanding customers, 2-5 years crafting compelling narratives, 2-5 years cultivating a brand, Exceptional writing skills, Exceptional communication skills, Instinct for brand and narrative, Ability to learn technical products deeply, Ability to translate technical products, Proactive, self-directed operator, Drives outcomes independently, Unmatched attention to detail

Nice to Have

Experience in Growth, Experience in Product Marketing, Experience in Consulting

What You'll Do.

Articulate STLabs brand

Translate product into messaging

Write external content

Ship external content

Partner with founders

Develop product fluency

Develop category fluency

Develop customer fluency

Identify growth opportunities

Pursue growth opportunities

Test growth strategies

Iterate growth strategies

How You'll Work.

Team & Collaboration

Partner with founders; Partner with product; Partner with design

Communication Scope

Persuasive messaging; Clear messaging; Credible messaging; Compelling messaging

Full Job Description

Standard Template Labs is a stealth-mode, AI-native startup reimagining the future of IT Service and Configuration Management. Backed by leading investors, we're leveraging AI, graph-based architecture, and exceptional design to transform how enterprises manage and engage with their technology ecosystems. About the Role You will be the first Growth and Marketing hire, defining our voice, shaping our brand, and building the engine that turns a technical product into a story that resonates with enterprise buyers. This is a 0→1 role for someone who can think strategically and execute relentlessly with minimal guidance. Responsibilities - Own and articulate the STLabs brand - our voice, narrative, and positioning. - Translate a technically sophisticated, AI-native product into clear, persuasive messaging for technical and executive enterprise audiences. - Write and ship high-quality external content: website copy, launch materials, thought leadership, product narratives, and customer-facing collateral. - Partner closely with founders, product, and design to ensure our market story stays tightly coupled to what we're actually building. - Develop deep fluency in our product, our category, and our customers' problems, and use it to sharpen everything we say. - Identify and pursue growth opportunities proactively, testing and iterating quickly to find what works. Qualifications - 2-5 years of experience understanding customers, crafting compelling narratives, and cultivating a strong brand. (Growth, Product Marketing, Consulting etc.) - Exceptional writing and communication skills - you can make complex, technical ideas clear, credible, and compelling. - A strong instinct for brand and narrative that clearly communicates our differentiation and resonates with customer pain points. - Demonstrated ability to learn technical products deeply and translate them for different audiences. - A proactive, self-directed operator who thrives without an established playbook and drives o

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