GrowthMarketingAssociate

About the role At Thatch, we’re building a new way for modern businesses to offer great health benefits. We’re taking a unique approach in a legacy space, with backing from some of the world’s top investors (a16z, Index Ventures, Google Ventures, General Catalyst) and a team of top performers from companies like Stripe, Rippling, Ramp, Brex, and Shopify. We’re looking for a Growth Marketing Associate to join our team and help accelerate our go-to-market efforts. The ideal candidate is data-driven, creative, and eager to experiment with new strategies to drive demand, engagement, and conversion. As a key member of the marketing team, you’ll play a vital role in optimizing our acquisition funnel, running paid/unpaid campaigns, and driving performance across various channels. You’ll work closely with sales, product marketing, and demand gen to expand our reach, generate high-quality leads, and contribute to revenue growth. This is a highly cross-functional, fully remote role that requires strong analytical skills, creativity, and a passion for continuous experimentation and improvement. What you'll do Support Growth Initiatives: Execute and optimize multi-channel marketing campaigns (brand, events, webinars, social, affiliates, CRO, automated outbound, and more) to generate leads and drive conversions. Analyze Performance: Monitor key marketing metrics (CAC, LTV, conversion rates, etc.), identify trends, and provide data-driven insights to improve performance. Content the trust we display in our teammates from day 1 is a reflection of the confidence we have in this process. We aim to evaluate the things you’ll be doing every day as best we can, and we move quickly. Here's what to expect: 30 minute video meeting to talk through your background and interest in Thatch 30 minute video meeting with the hiring manager to dive deeper into your experience and the role 30 minute video meeting to meet 2-3 members of the team 30 minute video meeting with our founders to discuss y