Plain
SaaS
GrowthManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Growth Manager at Plain. Skills: growth, demand gen, growth marketing, paid media, SEO/AEO, experimentation. Compound paid media. Build campaigns across LinkedIn, Google, Reddit, and whatever's next”
What You'll Achieve.
Marketing will 4-5x the size a year from now; Marketing is accountable to pipeline and revenue
Industry & Context.
What They're Looking For.
Must Have
proven experience in growth, demand gen, or growth marketing, owned at least one of paid media, SEO/AEO, lifecycle, or experimentation as a primary scope, and have touched the others enough to ramp quickly, Like getting your hands dirty, comfortable with technical surface area, Ship things, Communicate clearly in writing, Bring opinions, Take your success personally
Nice to Have
Exposure to developer tools or technical buyers is a plus
What You'll Do.
Build campaigns across LinkedIn
set the testing cadence
kill what's not working
triple down on what is
Keep our top inbound channel healthy
Be the day-to-day owner of technical SEO and AEO
Reviewing changes to the help center and blog before they ship
Partnering with engineering on technical fixes
Run the experiments that tell us what to bet on next
not just the execution
Bring structure to demand gen programs
share learnings with sales and the rest of the company
Bring a point of view on where Plain should invest next
How You'll Work.
Team & Collaboration
partnering with engineering on technical fixes; share learnings with sales and the rest of the company
Communication Scope
Communicate clearly in writing
Full Job Description
I’m Cole https://www.linkedin.com/in/cole-dambra/ 👋 Head of Growth & Demand Generation at Plain — and the hiring manager for this role. We're the customer support platform for the next generation of B2B companies. Cursor, Vercel, Sanity, n8n, Dust, and Framer all run on Plain — companies you'll love working with, building things that people love. We're a small, tight-knit crew with offices in SF and London. This role is hybrid – 3 days a week in our SF office. We tend to start our days earlier (think 8 AM PT) so we get real-time overlap with our colleagues in Europe. WHY THIS ROLE IS SPECIAL You'd be joining my team as the first true growth IC. Plain's growth engine is partly proven and mostly unbuilt — AEO is already our #1 inbound channel and we're ahead of most companies on it. Self-serve generates real revenue with almost no marketing or product investment yet. There's a lot to compound and a lot of channels nobody has touched. You'll work directly with me. I've done this before — most recently at Ashby and Apollo. You and I will figure out where to bet together: what's working, what to double down on, what's worth testing next. Your job is to make those bets real — run the campaigns, build the systems, ship the experiments, and report back the signals that tell us what to scale. There's a clear runway: marketing will 4-5x the size a year from now, and the realistic path here is IC → Senior Growth Manager → lead a growth function end-to-end. We hire for trajectory, not just for a gap we're filling today. WHAT YOU'LL DO You'll have real budget, real autonomy, and a real finger on the scale of revenue. You won't be briefing an agency to do this work — you'll be in the campaigns, the docs, the data. You will: - Compound paid media. Build campaigns across LinkedIn, Google, Reddit, and whatever's next. Write the copy, set the testing cadence, kill what's not working, triple down on what is. - Keep our top inbound channel healthy. Plain's organic se
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