Emerging Travel Group
GrowthManager
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“Growth Manager at Emerging Travel Group. Skills: Account-Based Marketing, B2B marketing, User acquisition, Campaign management. Develop, execute, and own ABM strategy. Drive user acquisition”
Industry & Context.
Analyze data; Interpret campaign performance; Translate numbers into actionable marketing strategies
What They're Looking For.
Must Have
3+ years of experience in B2B performance marketing, demand generation, or user acquisition, at least 2+ years taking direct ownership of Account-Based Marketing (ABM) programs, Deep understanding of the B2B buyer journey, complex sales cycles, and account scoring methodologies, Hands-on expertise in executing paid B2B campaigns, particularly via LinkedIn Campaign Manager, Google Ads, and Meta Ads, ability to analyze data, interpret campaign performance, and translate numbers into actionable marketing strategies, Advanced proficiency in CRM platforms (e. g. , HubSpot) and marketing automation/ABM tools (e. g. , Apollo, Clay, 6sense, Demandbase, or ZoomInfo), Proven track record of successfully aligning marketing initiatives with sales teams and driving cross-departmental collaboration, Excellent written and verbal communication skills, with a sharp eye for compelling B2B copywriting
What You'll Do.
Drive user acquisition
Design and launch personalized UA campaigns
Craft bespoke messaging and creative assets
Establish ABM metrics and KPIs
and report on account engagement
How You'll Work.
Team & Collaboration
Partner closely with Sales and Business Development teams; Collaborate with content and design teams; Act as liaison between Marketing and Sales; Aligning marketing initiatives with sales teams; Driving cross-departmental collaboration
Communication Scope
Excellent written and verbal communication skills; Compelling B2B copywriting
Full Job Description
* Develop, execute, and own the end-to-end Account-Based Marketing strategy to drive user acquisition among high-value target accounts. * Partner closely with Sales and Business Development teams to define our Ideal Customer Profile (ICP), identify key decision-makers, and build tiered target account lists. * Design and launch highly personalized, multi-touch UA campaigns across channels such as LinkedIn Ads, programmatic display, targeted email sequences, direct mail, and tailored landing pages. * Manage the ABM budget, optimizing for Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and pipeline velocity. * Collaborate with the content and design teams to craft bespoke messaging and creative assets that resonate with the specific pain points of distinct account tiers and personas. * Act as the primary liaison between Marketing and Sales for target accounts, ensuring sales teams are equipped with account insights and intent data for timely follow-ups. * Establish ABM metrics and KPIs. Track, analyze, and report on account engagement, lead generation, and revenue impact using CRM and marketing automation tools. **Requirements** * 3+ years of experience in B2B performance marketing, demand generation, or user acquisition, with at least 2+ years taking direct ownership of Account-Based Marketing (ABM) programs. * Deep understanding of the B2B buyer journey, complex sales cycles, and account scoring methodologies. * Hands-on expertise in executing paid B2B campaigns, particularly via LinkedIn Campaign Manager, Google Ads, and Meta Ads. * Strong ability to analyze data, interpret campaign performance, and translate numbers into actionable marketing strategies. * Advanced proficiency in CRM platforms (e.g., HubSpot) and marketing automation/ABM tools (e.g., Apollo, Clay, 6sense, Demandbase, or ZoomInfo). * Proven track record of successfully aligning marketing initiatives with sales teams and driving cross-departmental collaboration. * Excellent written and ver
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