Credible
consumer finance
GrowthLead(PerformanceMarketing)
“Growth Lead (Performance Marketing) at Credible. Skills: Performance Marketing, SEM, Paid Social, Remarketing, Display Advertising, Team Leadership. Own a vertical end-to-end: manage campaign structure, bid strategy, keyword expansion, ad copy, and channel mix for your assigned vertical(s) across Google Ads, Bing, and over time paid social and remarketing. Lead the Israel team: onboard new analysts, run weekly syncs, review account changes, and define best-practice standards”
What You'll Achieve.
SEM demonstrated GPM or ROAS improvement over time; build the operational playbook that turns the team into a world-class performance engine
Industry & Context.
optimize and rebuild; drive conversion signal quality; lead the shift to value-based bidding; flag anomalies; escalate risks
What They're Looking For.
Must Have
Google Ads / SEM ownership, manage large-scale campaigns, paid social, remarketing, display, emerging channels, own a vertical end-to-end, mentor analysts, build the operational playbook, high-spend account, optimize and rebuild, lead a team, manage campaign structure, bid strategy, keyword expansion, ad copy, channel mix, Google Ads, Bing, paid social, remarketing, onboard new analysts, run weekly syncs, review account changes, define best-practice standards, technical and strategic anchor, lead the team's expansion into remarketing (Google Display, RLSA, Meta custom audiences), coordinate with Eitan on Facebook/Instagram campaign strategy, work with the BI team to automate offline conversion uploads, lead the shift to value-based bidding across verticals, run structured A tests on copy, audiences, landing pages, and bid, document learnings, build and own weekly vertical flag anomalies, escalate risks, present a clear narrative on what's working and why, own the testing calendar for PMAX, AI Max, TikTok, YouTube Shorts, make the go/no-go calls with the Head of Performance Marketing, SEM demonstrated GPM or ROAS improvement over time, meaningful experience beyond pure search — paid social (Meta), remarketing, display, or PMAX — or a clear track record of expanding into new channels, 1–3 years mentoring or managing junior analysts / account managers, experience in loans, insurance, credit cards, or other regulated financial products, written comfortable in an async-first, remote collaboration with a US-based wider team, Bachelor's quantitative or business background
Nice to Have
scaling Meta/Facebook campaigns alongside Google Ads, Microsoft Advertising (Bing Ads), Performance Max or AI Max campaigns, TikTok Ads or YouTube performance campaigns, comparison/marketplace platform, affiliate network, or lead-gen company, managing US/EU financial verticals remotely
What You'll Do.
Own a vertical end-to-end: manage campaign structure
and channel mix for your assigned vertical(s) across Google Ads
and over time paid social and remarketing
Lead the Israel team: onboard new analysts
review account changes
and define best-practice standards
Expand beyond search: within the first few months lead the team's expansion into remarketing (Google Display
Meta custom audiences) and coordinate with Eitan on Facebook/Instagram campaign strategy
Drive conversion signal quality: work with the BI team to automate offline conversion uploads and lead the shift to value-based bidding across verticals
Systematic testing cadence: run structured A tests on copy
and bid document learnings so the full team benefits
Performance reporting: build and own weekly vertical flag anomalies
and present a clear narrative on what's working and why
Channel roadmap: own the testing calendar for PMAX
and make the go/no-go calls with the Head of Performance Marketing
How You'll Work.
Team & Collaboration
mentor analysts; onboard new analysts; run weekly syncs; review account changes; coordinate with Eitan on Facebook/Instagram campaign strategy; work with the BI team; document learnings so the full team benefits; present a clear narrative on what's working and why; make the go/no-go calls with the Head of Performance Marketing; async-first, remote collaboration with a US-based wider team
Communication Scope
written comfortable in an async-first, remote collaboration with a US-based wider team; present a clear narrative on what's working and why
Process & Methodology
manage campaign structure, bid strategy, keyword expansion, ad copy, channel mix, testing cadence, channel roadmap, testing calendar
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