GrowthLead

Who we are At Picnic, we’re reinventing the way employees experience lunch at work. By partnering with top local restaurants and batching hundreds of orders, we make it easy for companies to offer high-quality, individually packed meals, without fees or tips. Our mission is to create a seamless, affordable, and joyful lunch experience that benefits both employees and employers. The Role Picnic has central teams that handle restaurant partnerships and account management at scale. The City Growth Lead exists to bridge those central teams and the street reality of your city — and to own growth. This is not a pure sales role, but growth is the job. You will close new accounts when warm leads come your way (with SDR support on prospecting), prospect your own leads when SDR support is limited, drive expansion within existing customers, visit locations to increase order volume, and run local marketing events that put Picnic on the map. You are expected to bring in new logos and grow the ones we already have — whichever path creates more Picnic growth in your city on any given week. On top of that, you are the field intelligence layer that makes our central teams smarter. You know which buildings are worth targeting, what the pickup experience actually feels like at noon in a 40-story tower, and what cuisines will or will not work given the office types in your market. You are the reason we make better decisions from HQ. What you’ll do New Business and Close Wins SDRs support initial prospecting outreach. Your job is to take warm leads and get them to yes. Map and prioritize office opportunities across your city, tracking building types, employee count, density, and decision maker access Own deals from first meeting through close and beyond: discovery, pitch, proposal, signature, and beyond to onboarding, ensuring a great first picnic lunch. Work with SDRs on territory prioritization and help shape outreach targeting based on your on-the-ground knowledge of the market Run a