Cogent Security
Tech / AI / Software
GrowthHacker
Neural analysis suggests this role is
optimal for Mid candidates.
“Growth Hacker at Cogent Security. Skills: Growth hacking, Account intelligence, Intent data, Play design and orchestration, Digital execution, Field execution, AI and infrastructure. Own and refine the ICP, and turn it into the audiences that plays and campaigns target. Operate and extend the signal layer alongside Andrew: intent data, engagement, competitive moves, account intelligence, and event interactions”
What You'll Achieve.
Finish and continuously improve the account intelligence layer, the intent layer, and the automation that sits on top; Touch the right folks at the right time with the right message, activity, or experience; Build out what we haven't covered yet and improve what's already there; Build account scoring that prioritizes outreach across the full GTM org; Design plays that put us in front of the right buyer at the right moment; Run rapid experiments at a fast cadence: hypothesis, build, measure, kill or scale; Maintain a play library that reps and partners can pull from, so the right play activates when a signal hits; Lifecycle automation in HubSpot: lead scoring, routing, nurture, and recycling, all built around plays rather than static segments; Targeted campaigns covering competitive displacement, market timing, and intent-triggered outreach; Paid digital across LinkedIn ads, Google search, and AI relevancy campaigns, tied directly to play targeting; Multi-touch attribution so every play has a measurable line to pipeline; Use events (20+ per quarter) as a high-leverage delivery channel for plays that need in-person execution; Pre-event: enrich registration lists, identify high-value targets, and brief reps on the play; At-event: quarterback the team to execute the in-person side of the play; Post-event: build follow-up sequences that close the loop, treating conversion as a play in itself rather than a logistics task; Manage the vendor ecosystem and partner with PMM on talk tracks; Operate and extend the multi-agent systems alongside our GTM Engineer; Feed the reporting layer so play performance flows cleanly into the models
Industry & Context.
Analytical; Synthesize what's saying 'now' vs 'later' vs 'never' and build account scoring that prioritizes outreach across the full GTM org; Quantitative rigor: conversion models, attribution, and experiment design
Planning a yacht party in NYC, Shipping swag to Vegas
What They're Looking For.
Must Have
Deep HubSpot expertise (or equivalent CRM), Comfortable across paid, organic, lifecycle, content, and field, Quantitative rigor: conversion models, attribution, and experiment design, AI-native, with experience building workflows using AI agents, Startup mentality
Nice to Have
Worked in growth at a B2B or PLG company, Former consultants, bankers, biz ops, and chiefs of staff, Cybersecurity experience is a plus, Experience building workflows using AI agents
What You'll Do.
Own and refine the ICP
and turn it into the audiences that plays and campaigns target
Operate and extend the signal layer alongside Andrew: intent data
and event interactions
Build out what we haven't covered yet and improve what's already there
Synthesize what's saying 'now' vs 'later' vs 'never' and build account scoring that prioritizes outreach across the full GTM org
Design plays that put us in front of the right buyer at the right moment
Run rapid experiments at a fast cadence: hypothesis
Maintain a play library that reps and partners can pull from
so the right play activates when a signal hits
Lifecycle automation in HubSpot: lead scoring
all built around plays rather than static segments
Targeted campaigns covering competitive displacement
and intent-triggered outreach
Paid digital across LinkedIn ads
and AI relevancy campaigns
tied directly to play targeting
Multi-touch attribution so every play has a measurable line to pipeline
Use events (20+ per quarter) as a high-leverage delivery channel for plays that need in-person execution
Pre-event: enrich registration lists
identify high-value targets
and brief reps on the play
At-event: quarterback the team to execute the in-person side of the play
Post-event: build follow-up sequences that close the loop
treating conversion as a play in itself rather than a logistics task
Manage the vendor ecosystem and partner with PMM on talk tracks
Operate and extend the multi-agent systems alongside our GTM Engineer
Feed the reporting layer so play performance flows cleanly into the models
How You'll Work.
Team & Collaboration
Partners with me and Andrew (our GTM Engineer) to finish and continuously improve the account intelligence layer, the intent layer, and the automation that sits on top; Operate and extend the signal layer alongside Andrew; Operate and extend the multi-agent systems alongside our GTM Engineer; Partner with PMM on talk tracks
Process & Methodology
Play design and orchestration, Run rapid experiments at a fast cadence: hypothesis, build, measure, kill or scale, Maintain a play library
Full Job Description
JOB DESCRIPTION About Cogent Security Cogent is redefining vulnerability management with an AI-native platform that helps security teams cut through the noise and fix what matters. We're backed by top-tier investors, growing rapidly, and building the go-to-market engine to match. About the Role Cogent is a premier Series-A AI startup, and we've built one of the most differentiated GTM motions in cybersecurity. We have a rich data layer, a multi-agent platform, and signals flowing in from every direction: intent data, competitive engagement, account intelligence, event interactions, and product usage. The dashboards and agents are already in place, and we're looking for the third person on the growth team to keep building it with us. The Growth Hacker partners with me and Andrew (our GTM Engineer) to finish and continuously improve the account intelligence layer, the intent layer, and the automation that sits on top. The whole point is to touch the right folks at the right time with the right message, activity, or experience, and everything else flows from there. Plays come in every shape. Some are pure digital, like a campaign sequence triggered off competitive engagement or a paid push timed to a market event. Others are pure field, like a curated dinner for accounts in a specific buying window. Most are a combination, sequenced together so every channel reinforces the next. Your day could go from running conversion analysis in the morning to planning a yacht party in NYC by lunch, with plenty in between. I'm looking for someone creative, analytical, and with a get-shit-done attitude. We're building the best growth team in cyber, and this role joins me and Andrew to make that happen. What You'll Do ICP and signal intelligence - Own and refine the ICP, and turn it into the audiences that plays and campaigns target - Operate and extend the signal layer alongside Andrew: intent data, engagement, competitive moves, account intelligence, and event interactions. Build ou
Applying for this Growth Hacker role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about Cogent Security?
Real rants from real employees. Read before you apply.