Altura
SaaS
GrowthGeneralist
“Growth Generalist at Altura. Skills: demand generation, paid acquisition, AI tooling, end-to-end campaign execution. Own and contribute across a broad marketing scope, with primary ownership of demand generation, brand presence, social media, and events.. Run lead generation and pipeline programs end-to-end, from idea to launch to measurement.”
Industry & Context.
Look at the data weekly, decide what's working, kill what isn't, and repeat.
What They're Looking For.
Must Have
3+ years in B2B SaaS marketing, with hands-on ownership of demand generation and paid acquisition, A track record of building pipeline, not just awareness — you know the difference and you measure it, Deep fluency with AI tooling: you've built agents, automated workflows, and shipped assets without waiting for a developer or designer, Experience running campaigns end-to-end, from brief to landing page to measurement, without handing off between specialists, instincts on what's working and the discipline to kill what isn't, fast, A builder streak that shows up in your work history: tools connected, workflows automated, time reclaimed for judgment, Comfort operating in a small, flat team where scope is wide and direction isn't always handed to you
Nice to Have
experience with events, webinars, or community as pipeline channels
What You'll Do.
Own and contribute across a broad marketing scope
with primary ownership of demand generation
Run lead generation and pipeline programs end-to-end
from idea to launch to measurement.
Lead paid acquisition in close collaboration with our freelance ads specialist — setting strategy
and owning the results.
Build Altura's voice and presence on LinkedIn and other social channels.
Plan and run events and webinars that build community and create pipeline.
Build the marketing engine of an AI-native company: automate workflows
and stand up agents that take repetitive work off your plate so you can spend time on judgement and strategy.
Ship without waiting — write your own copy
generate your own assets
and build your own landing pages and microsites with AI tools.
Contribute to strategic marketing discussions
and broader planning.
Look at the data weekly
decide what's working
How You'll Work.
Team & Collaboration
In close collaboration with Sales, Customer Success, and Product.; Lead paid acquisition in close collaboration with our freelance ads specialist; Help shape Altura's brand and go-to-market positioning alongside the marketing colleague focused on product and content.; Contribute to strategic marketing discussions, including metrics, quarterly goals, and broader planning.; Partner with Sales to make sure top-of-funnel work converts — feeding back signal, sharpening targeting, and helping build the playbooks.; Work as part of a flat, collaborative team structure with direct access to decision-making.
Process & Methodology
Run lead generation and pipeline programs end-to-end, from idea to launch to measurement.
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