Mechanism
Growth
GrowthEngineer
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Growth Engineer at Mechanism. Skills: Paid acquisition, SKU testing, Growth modeling. Own paid acquisition end-to-end. Manage channel mix”
What You'll Achieve.
Profitable revenue; ROAS targets; CAC payback targets; Contribution margin targets
Industry & Context.
First-principles thinking
What They're Looking For.
Must Have
6+ years performance marketing, Deep Google Ads experience, Deep Meta Ads experience, Profitable scale DTC track record, Profitable scale e-commerce track record, Hands-on SKU testing experience, Hands-on landing page optimization experience, Hands-on CRO experience, Technical fluency, First-principles thinking, Bias to action, Written communication skills, Tight, evidence-based reporting skills, Comfort leveraging AI, Comfort leveraging automation, Comfort leveraging modern growth tooling
What You'll Do.
Own paid acquisition end-to-end
Run SKU testing program
Direct engineering teams
Direct creative teams
Use AI for cycle time compression
Create auto-pausing rules
Generate LLM creative variants
Create attribution scripts
Embed in portfolio companies
Provide written updates
How You'll Work.
Team & Collaboration
Engineering teams; Design teams; Creative teams
Communication Scope
Written communication; Written updates
Full Job Description
ABOUT US Mechanism builds profitable companies and turns them into enterprises. Since 2019, we’ve launched and scaled 10 companies while driving $200M+ in revenue by treating company-building as an engineering problem, not an art project. We combine rigorous validation, advanced analytics, and repeatable systems to dramatically increase the odds of success. Today, we are pushing that model further: building an operating system for entrepreneurship that allows us to launch profitable, reinvesting companies with speed, precision, and minimal waste. This role sits at the center of that system. THE ROLE The Growth Engineer owns growth for HeySunday. HeySunday is not just another brand in the portfolio. It is one of Mechanism’s two profit companies, and it helps fund the rest of the operating system. The profit from HeySunday gives us room to launch new companies and keep building for the long term. This means you are responsible for growth and the work that goes into it. You will set the strategy, manage the channels, run the experiments, understand the math, and make the calls on where we push, where we cut, and what we try next. This is not a role for someone who wants to hand paid media to an agency and check in once a week. It is not for someone who wants to stay high-level while someone else is inside the accounts. It is for someone who wants to sit at the center of our growth engine, be hands-on daily, and have real impact. Most of your time will be spent on HeySunday, roughly 80%. The rest will be spent on focused growth work across other Mechanism companies. That is part of what makes the role interesting. You will see more business models, more constraints, and more growth problems than you would inside one company, then bring those lessons back to HeySunday. WHAT YOU OWN You are accountable for: - HeySunday’s full growth engine including: strategy, prioritization, and outcomes - Paid acquisition on Google Ads and Meta Ads at scale - Connected TV and Broadcast
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