OpenAI
Go To Market
Growth,CrossChannelCreative
“Growth, Cross Channel Creative at OpenAI. Skills: performance creative system, creative growth strategy, AI-powered creative system. Own the performance creative system end-to-end. Set the creative growth strategy and testing roadmap”
What You'll Achieve.
drives user growth; unlock scalable growth levers; deliver measurable impact; user value at the center; speed, personalization, and scale; scale what works; growth outcomes; scaling what works; measurable learnings; growth outcomes
Industry & Context.
creative problem solving; rigorous measurement; interpreting mixed signals
What They're Looking For.
Must Have
8+ years owning growth outcomes in performance marketing, product-led growth, or growth strategy roles, track record of scaling what works, Expertise in performance creative craft across major channels, High fluency with measurement and experimentation, Ability to write briefs that produce great work, Experience scaling creator/influencer content for performance
Nice to Have
A creative and analytical hybrid, deep intuition for what performs across platforms, rigor to turn that intuition into testable hypotheses and measurable learnings, System-builder mindset, designed or materially upgraded a creative operating system, Comfort with ambiguity and rapid iteration in a fast-moving product, judgment in balancing short-term performance wins with long-term capability building
What You'll Do.
Own the performance creative system end-to-end
Set the creative growth strategy and testing roadmap
Translate insights into high-quality briefs
Build compounding learning loops
Partner with Product & Engineering to build the AI-powered creative system
Raise creative velocity and signals without sacrificing quality
Lead cross-functional collaboration and knowledge sharing
Scale influencer-led performance creative
How You'll Work.
Team & Collaboration
partnering with Product and Engineering; work closely with Brand; internal teams, agencies, and creators; Partner with Product & Engineering; Lead cross-functional collaboration and knowledge sharing; align stakeholders; drive decisions; unblock production
Applying for this Growth, Cross Channel Creative role?
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